A strong consumer brand is vital to sustaining a competitive advantage. But with an increasingly diverse, skeptical, and empowered consumer base, achieving a brand's full potential has never been more difficult.
Creating Brand Value helps you build the cultural and relationship prowess that business-to-consumer (B2C) brand managers need. Expand your understanding of today's branding challenges and discover best practices for designing, curating, and managing successful brands.
Understand how brands create value for consumers and businesses
Improve or establish brand positioning that resonates with today's consumers
Identify forces influencing brand relevance
Assess opportunities and challenges associated with brand extensions that span geographies, product categories, and demographics
Measure and maintain consumer-based brand equity
Leverage a brand as a significant corporate asset
Utilize insights to build your own personal brand
Mid to senior-level marketing executives charged with creating, nurturing, and managing brand value
Entrepreneurs who want to create or grow their brands in the consumer/retail space
Consumer and retail sector general managers engaged in growth strategy
CEOs, CMOs, and other senior leaders who want to invest in the asset value of their brands
Same topic, Similar duration - Broader exploration across all institutes
Speak with an Advisor
Prashansa Uttam
Programme Advisor
Executive Education Office
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