Creating and Managing Strategic Alliances

Kellogg School of Management

Growth & Innovation

About Programme

Just as the rewards of strategic alliances are many, so are the options and their associated legal, financial and operational implications. In a world of constrained resources and intense competition, the challenge of developing strategically focused, cooperative relationships lies in designing and managing them to create value and knowing and mitigating the factors that can result in alliance failures.

In this highly collaborative program guided by senior Kellogg faculty, you’ll learn how to create and manage a variety of strategic alliances, both domestic and international, including joint ventures, licensing agreements, buyer-supplier partnerships and consortia. You’ll examine the specific conditions under which alliances are preferred to other growth strategies, develop a better sense of the related costs and benefits, and leave with practical tools you can apply immediately.

Edward Zajac / Academic Director

Programme Content

Promises and Pitfalls of Alliances

Evaluate risks and returns

Avoid alliance failure factors

Increase the probability of successful alliances

Address the challenge of cooperation among large numbers of partners

Make, Buy or Ally

Know when to use alliances as a business development vehicle

Protect your company’s interests strategically and contractually

Detect when your partner has a win/lose orientation

Understand the role of alliances in the network economy

Alliance Decisions and Capabilities

Change your status from vendor to partner

Develop an alliance capability across the organization

Structure an alliance for organizational learning

Create alliances within an organization

Improve alliance management capabilities

Economic and Governance Issues

Deal with cultural differences in alliances, especially in emerging economies

Map competitors’ alliances

Implement a framework for stakeholder analysis

Analyzing and Designing Joint Ventures

Discuss strategic and operational considerations

Anticipate critical legal, accounting and financial issues

Find value in cooperation

Anticipate conflict and instability when your company has multiple alliances

Programme Audience

Mid- and upper-level managers involved in creating or implementing strategic alliances

Individuals with responsibility for business development, strategic planning, marketing and strategic alliance operations

Legal, accounting and management consulting professionals engaged with firms involved in or considering strategic alliances

Federal Government managers seeking to gain new perspectives for managing strategic partnerships

Programme Benefits

Analyze and determine when to make, buy or ally

Create and manage value-adding alliances

Avoid common pitfalls that can lead to alliance failures

Negotiate before, during and after alliance agreements have been signed

Anticipate critical legal, financial and operational issues in alliances

Manage complex, multiple alliance initiatives within your organization

Testimonials

"This is perhaps one of the best courses on strategy around the globe. The interactions, the case studies and the lectures were truly insightful and helped me gain a deep understanding of managing alliances and partnerships in diverse scenarios."

Anonymous

"For people new to this concept - this is an excellent program to gain the right foundation on alliance creation and management. The instructors were wonderful, energetic, and knowledgeable. You will learn from the diverse experience of participants as well."

Anonymous

"This program provided great insights and frameworks that will be critical to growing our alliances."

Anonymous

Testimonial Source

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Contact us for the further details

Speak with an Advisor

Pedagogy (case method, experiential learning, coaching, simulations)
Programme Objective

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Kellogg School of Management

Executive Education Office

847.467.6018

mailto:execedkellogg.northwestern.edu

https://www.kellogg.northwestern.edu

Evanston, USA

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