Michigan Ross School of Business

Creating and Delivering Value for Your Organization

Michigan Ross School of Business

Management Skills

About Programme

In its simplest form, the value of a product is its perceived quality minus the cost of production and delivery. Creating and Delivering Value for Your Organization explores ways to maximize value by both enhancing the quality of your product and lowering the cost through the use of strategic marketing and operations tools. This course will teach you to think like an executive and generate value by better meeting the needs of your customers and by improving processes within your organization. You will learn strategic marketing methods, work through operational decision-making processes, and learn how to apply these concepts to your own business.

Programme Audience

Directors, senior managers, and recognized high-potential individuals in an organization
Managers having greater organizational responsibility in the areas of marketing and operations
Entrepreneurs seeking insight into operations and marketing best practices
Professionals without prior marketing or operations expertise and/or who lack a formal business education background

Programme Benefits

Identify and maximize value opportunities: Learn to assess and enhance both product quality and cost efficiency to drive competitive advantage.
Develop a systematic approach to value creation: Create a systemic plan for testing, refining, and implementing value creation strategies.
Craft a strategic go-to-market plan: Design actionable strategies that deliver your value propositions to the right audiences.
Streamline operations: Align your organizational processes to implement your go-to-market plans effectively.
Immediate application: Apply key concepts and insights immediately to real-world business challenges.

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Speak with an Advisor

  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Programme Objective
  3. Contact Person Details
  4. Programme Content
  5. Testimonials
  6. Brochure

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Michigan Ross School of Business

Executive Education Office

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https://michiganross.umich.edu
Ann Arbor, USA

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Creating and Delivering Value for Your Organization | Michigan Ross School of Business