Corporate Communication

Communication has an important role to play in the corporate world. With the increase in the complexities of activities in modern business, its importance is growing day by day. To achieve the objectives of the organization, co-ordination among the people and departments within the organization and the establishment of connecting links with the outside world are very necessary. Communication is necessary in imparting training to the managers, supervisors, executives, and general employees to upgrade their knowledge and skill of performance to meet the needs of the changing corporate world. Corporate Communications is a technique that involves all communication activities generated by a company to achieve the planned objective. Corporate Communications is an important activity because it creates strong and appealing ideas, views, and positions on which a company can rely. The primary objective of corporate communication is to establish a perception in the eyes of all its stakeholders.

The program will provide input on corporate communications with an emphasis on managerial communication and marketing communication. The participants will be able to develop a coherent approach in the development of communication in organizations. Thus, the program will help the participants to create distinctive and appealing images with its stakeholder groups, build a strong corporate brand, and develop reputation capital.

This program will cover the following topics:

To help managers develop a comprehensive understanding of employee communications.

To help managers develop a comprehensive understanding of brand identity in a corporate context.

To provide input to enable managers to develop awareness of the company’s views and goaloriented actions.

To help managers to explore ways of developing persuasive presentation strategies.

To help managers understand how the media plays an important role in corporate communication.

To facilitate managers’ action plan preparation for planning crisis communication strategies.

To help the managers understand how the current business environment shapes consumer and stakeholder perceptions for companies and brands.

The program is designed with a focus on middle and senior level managers who might be heading a group, department, work unit, or organization.

The program is designed with a focus on middle and senior level managers who might be heading a group, department, work unit, or organization.