Kellogg School of Management

Competitive Strategy

Kellogg School of Management

Growth & Innovation

About Programme

Competitive advantage is not only difficult to achieve — it’s a challenge to maintain, especially in times of uncertainty and change. In a highly collaborative learning environment, you’ll learn how to leverage top Kellogg faculty members' latest thinking on how to remain competitive in challenging markets. You’ll gain practical insights from in-depth examination of the experiences of other leading companies and why certain strategies fail and others succeed.

As you work with fellow, likeminded participants, you’ll explore how best to apply those insights to build a solid foundation for your own profitability and growth. You’ll sharpen your analytic skills, learn how to capitalize on growth opportunities and avoid strategic mistakes. You’ll leave with a clear articulation of your organization’s competitive advantages and a powerful, long-term action plan for making the most of your competitive strengths.

Programme Content

Fundamentals of Competitive Strategy

Learn analytical frameworks for strategy formulation
Understand the economics of value creation and capture

External Environment Analysis

Explore the market forces underlying industry profitability and firm performance
Learn modern game-theory approaches for competing effectively with a small number of rivals
Understand industry evolution and optimal responses to growth opportunities and shakeouts
Identify winner-takes-all markets – a different battle

Internal Profitability Analysis

Articulate and evaluate competitive advantage
Assess the long-term sustainability of competitive advantage
Develop resources and effective capabilities for strategic investments
Capitalize on growth opportunities through strategic positioning and fit

Programme Audience

Mid-level to senior executives responsible for strategic planning, general management and acquisitions
Managers of marketing, operations and other functional areas who aspire to take on strategy-focused responsibilities
Cross-functional teams engaging in their strategic planning process

Programme Benefits

Develop and sharpen your analytic strategy skills
Examine theories and frameworks for identifying and exploiting profitable opportunities
Learn how to avoid strategic mistakes
Gain valuable insight from the successes and failures of respected firms and the issues they face looking forward

Testimonials

"Simply an outstanding and stimulating course that provides an insightful (economics-driven) manner of assessing and defining competitive strategies."

Anonymous

"The program illustrated succinct, incremental methods and frameworks that will significantly help my strategy role."

Anonymous

"The highly relevant cases allowed me to develop insight that I could immediately apply to my role within my company."

Anonymous

Testimonial Source

Other programs in this subject area you might find useful

Same topic, Similar duration - Broader exploration across all institutes

Contact us for the further details

Speak with an Advisor

  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Programme Objective

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Kellogg School of Management

Executive Education Office

NA
847.467.6018
mailto:execedkellogg.northwestern.edu
https://www.kellogg.northwestern.edu
Evanston, USA

Tell us about your program enquiry

Fill out the form below and our team will get back to you within 24 hours.

Competitive Strategy | Kellogg School of Management