Programme Content
Programme Content
Module 1: Become customer centric.
Module 2: Develop market orientation and market reorientation.
Module 3: Build competitive edge
Competitive Marketing Strategy [Batch 19]
IIM Bangalore - Executive Education
Marketing
Partner Institution
How would you like to get started?
Talk to Someone
Speak with an advisor
Application Deadline Approaching
Last date to apply: January 29, 2027 · Program starts on February 8, 2027
About Programme
Mr. Kumar Amit AkashMobile No. +91-89512 81603Email: [email protected]
Programme Overview
Strategizing for marketing is a process, and requires an assessment of what is ‘required of the firm’ from the target market, what the organization ‘can do’, ‘cannot do’ and ‘can develop (also called freewheeling capability)’, and a deduction of what ‘development of marketing strategies is possible’ for the firm. Marketing strategies address the value creation principle, encompasses the 4P strategies as a part of the domain of decision making, and is driven by the obtainment and fructification of sustainable competitive advantages in the marketplace and involves establishing linkages between marketing strategy formulation and its execution, as well as recognizing the role of customer satisfaction and public image. Basic analytical skills to comprehend, analyze competition, and understand competitive dynamics , aid in improving the resilience of the firm’s marketing strategy in the competitive market and business environment. The programme attempts to put together such an exposure.
The programme objective is to layout the process of marketing strategy formulation that leads to or builds upon the obtainment of a customer value proposition, as well as align an organization’s marketing strategy with the changing target market’s wants, tastes, and preferences; market society and institutional environment; and the business and trade climate. Therefore, this programme encompasses both marketing strategy formulation and marketing strategy reformulation, that calls for market orientation and may call for market re-orientation
Module 1: Become customer centric.
Module 2: Develop market orientation and market reorientation.
Module 3: Build competitive edge
To outline the context of Marketing Strategy in the overall purview of Marketing Management.
To examine the aspects of a company becoming customer centric.
To address market orientation and market reorientation.
To address the issues leading to building a competitive edge.
To illustrate both decision-making situations and conceptual tools for the process of marketing strategy.
To enhance the ability to the process of marketing strategy formulation and reformulation.
As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.
Some of the exclusive benefits of attending this programme are listed below –
Receive Executive Education eNewsletters
Invitation to share articles to the EEP blog (subject to a shortlisting process
Participate in EEP webinars on various topics
Invitation to curated events and programs by the EEP office
Programme Objective
Module 1: Become customer centric.
Module 2: Develop market orientation and market reorientation.
Module 3: Build competitive edge
Programme Audience
Marketing managers involved in strategic decision making for marketing in multinationals and domestic industry firms.
Other programs in this subject area you might find useful
Same topic, Similar duration - Broader exploration across all institutes
Contact us for the further details
Speak with an Advisor
- Pedagogy (case method, experiential learning, coaching, simulations)
- Faculty Information
- Contact Person Details
- Testimonials
- Programme Benefits
Prashansa Uttam
Programme Advisor
Tell us about your program enquiry
Fill out the form below and our team will get back to you within 24 hours.
