About Programme
Communication is central to organizations as genres of organizational communication influence a wide range of organizational phenomena. Without communication, there cannot be any organizational process and with miscommunication there could be blunders. With the globalization of businesses, physical distances have led to communication gaps, misunderstandings and range of issues. In such circumstances the real key to the effectiveness of professionals is taken as their ability to translate their domain knowledge into effective practice and make proper utilization of required skills.
Research on recruiter’s perceptions about the qualities that they look for in an applicant has identified oral and written communications skills at the top of the list (Powell & Jankovich, 1998: Moody, Stewart & Boltlee, 2002). This is not surprising considering that managers are frequently required to make presentations both within the organization and to external groups such as clients, or potential partners. The aim of these presentations may vary from sharing information to persuading the audience or selling an idea or product. In each case an effective presentation will aid the communicator in performing his/her role.
In the current environment, when the individuals increasingly face an information overload and shorter time spans within which they are required to assimilate data and make effective and informed decisions, the ability to communicate is imperative for managerial effectiveness and success. This Programme aspires to involve the participants in learning more about the fundamentals of communication, the minutiae associated with its conduct and acquiring the necessary skills to deliver one’s best in the organization.
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Prashansa Uttam
Programme Advisor
Indian Institute of Management Kozhikode
Executive Education Office
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