Communication and Persuasion in the Digital Age

"This course covered persuasion and communication from several different angles, allowing the tools and techniques to be applied in all aspects of business communications, in leadership, and life in general."

Laura W

"Ben did a great job overall: confident delivery, practical insights, and a good balance between content, exercises, and QA. He created space for engagement and applied learning, which made the sessions effective and valuable. Edward also did a good job, however the sessions would benefit from being more interactive and practical. Allocating more time for questions, reducing the number of slides, and limiting reading directly from slides would significantly improve engagement. At times, the delivery felt more theoretical than applied. In addition, much of the content referenced well-known frameworks and examples from widely read books (e.g., Cialdini and others). While revisiting these concepts added some value, I had expected deeper exposure to MIT-specific research, studies, and original insights, particularly those that challenge existing thinking, stretch mindsets, and offer fresh perspectives. Given the MIT brand, expectations were higher around application, hands-on exercises, and real-world experimentation, rather than re-framing familiar material. Strengthening this aspect would significantly elevate the learning experience. Hope you will find this useful."

Suhail S

"This course was extremely helpful for learning and applying tools for more intentional communication, active listening, and persuasive language techniques. I thoroughly enjoyed the in-person lectures structure and environment."

Patrick G

"This course provided insights into effective communication strategies in the digital age."

Raunak R

"This program is designed to enhance participants abilities in public speaking, critical thinking, visual persuasion, and audience adaptation. Overall, Communication and Persuasion in the Digital Age is well-regarded for its practical approach to enhancing communication skills, making it a valuable investment for professionals seeking to excel in digital communication and persuasion."

Hilal A

"Most useful practical tools for leaders to communicate in the digital age - great!"

Markus L

"The in-person course was a fantastic opportunity to connect with like-minded professionals. Each seminar in the course provided useful, practical takeaways that could be immediately implemented to improve communication, from public speaking to crisis management. The professors were knowledgable, engaging, and fun. Our class had a great time and I made many new professional connections as a result."

Emily W

"This was by far the best course on communication thatI've taken; both Ed and Ben were fantastic and every single topic was backed by strong social research. There was a wealth of techniques learned and plenty of useful applications that I'm already using for both my professional as well as my personal life."

Salvador P

"Really enjoy the class!"

Terrell W

"This was a very good and beneficial course."

Segaran P