Communicating Effectively for Marketing and Managerial Excellence

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Program Content

Communication, Interpersonal Relationship: Understand the role of managerial communication in motivating and aligning teams.

Business Story Telling: Learn to articulate and communicate organizational vision effectively.

Strategic Marketing Communication: Understand the role of marketing communication in building leadership impact and organizational strategy.

Leveraging Digital Platforms for Communication: Explore how leaders can leverage digital platforms for marketing and thought leadership.

Through this intervention all the participants will be able to analyse a situation, think critically, and communicate strategically to an audience drawn from a range of backgrounds. They will be able to learn and apply some of the finer principles of marketing and managerial communication by driving the communication towards a common organizational goal.

The program will be conducted in a participant-centric workshop mode and in-person method. The methodology adopted will be a combination of the case method, and exercises including role plays. Some mini-lectures will be used to share knowledge. However, the modality of information transfer will primarily be participant-focused. This programme will comprise 12 hours of interaction through an in-class method staggered across 3 days. Evaluation will be on individual assessment and group work.On the spot feedback will be provided to enhance the participants communication abilities.