Marketing has undergone a huge transformation over the years. With an increasing number of consumers using smartphones and internet-connected devices, marketers are finding new ways to connect with their customers. CMOs Playbook is an indispensable aspect of any firms marketing strategy. Due to the uncertainty, increasing competition and challenging times, marketers roles are even more exciting and need unprecedented new learnings for maintaining the organizations growth and business success.
This program is designed to equip participants with an in-depth understanding of strategic marketing tools and to execute marketing programs for growth. By learning these skills, managers and entrepreneurs can proactively influence all the stakeholders, including their consumers and top management.
Marketing overview and understanding of challenges for marketers
Customer Segmentation and Targeting
Using Consumer Insights
Market Research
Marketing Strategy
Marketing Mix
New Product Launch
Product portfolio management
New Pricing Mechanisms
Alternative Channels for Sales Growth
Marketing and its interface with other functions
Overall understanding of activities for a Marketer
New Business Models
Same topic, Similar duration - Broader exploration across all institutes
Speak with an Advisor
Prashansa Uttam
Programme Advisor
Executive Education Office
Fill out the form below and our team will get back to you within 24 hours.
