Programme Content
Pillar 1 – Strategic Leadership and Global Perspective
Macroeconomics for Strategic Planning
Global Political Economy
Pillar 2 – Revenue Growth and Market Strategy
Value Creation and Strategic Marketing
Growth Strategy and Strategic Partnership
Brand Strategy and Pricing for Growth
Strategic Negotiations
Pillar 3 – Financial and Operational Excellence
Financial Acumen for C-Suite
Revenue and Operations Leadership
Data Driven Decision Making
Pillar 4 – Digital Innovation and AI-Powered Marketing
Digital Transformation for Revenue Innovation
Marketing Intelligence through AI
Gen AI Marketing and Sales
Performance Marketing for Scalable Growth
Storytelling, Collaboration, and Communications Strategy
