Indian Institute of Management Calcutta

Chief Revenue Officer Programme (CRO)

Indian Institute of Management Calcutta

Leadership And General Management Programmes

Programme Content

Pillar 1 – Strategic Leadership and Global Perspective

Macroeconomics for Strategic Planning
Global Political Economy

Pillar 2 – Revenue Growth and Market Strategy

Value Creation and Strategic Marketing
Growth Strategy and Strategic Partnership
Brand Strategy and Pricing for Growth
Strategic Negotiations

Pillar 3 – Financial and Operational Excellence

Financial Acumen for C-Suite
Revenue and Operations Leadership
Data Driven Decision Making

Pillar 4 – Digital Innovation and AI-Powered Marketing

Digital Transformation for Revenue Innovation
Marketing Intelligence through AI
Gen AI Marketing and Sales
Performance Marketing for Scalable Growth
Storytelling, Collaboration, and Communications Strategy

Alumni Benefits

LDP participants who complete the programme successfully become the Alumni of IIMC Executive Education, which currently has over 35,000 members.
LDP Alumni are given an email-id in the IIM Calcutta domain.
LDP Alumni can register in the IIM Calcutta Alumni portal either with this email-id or with their personal email-ids. The IIM Calcutta Alumni portal is a common platform for Alumni of all programmes of the Institute to interact with each other and stay connected with the Institute.
The Institute shares newsletters, important news and articles about the Institute and its activities, the achievements of the Institute's faculty, staff, students and alumni, upcoming events and programmes etc., on the portal.
Alumni can post their achievements, write about jobs or LIVE project opportunities for other alumni to see.
The IIM Calcutta alumni network can also be accessed on mobile phones through the mobile app.
Executive Education Alumni are entitled to a discount of 5% on the programme fee if they opt to do another LDP.
By using the different features of the IIM Calcutta portal, alumni across programmes can engage with each other in many meaningful ways. It is up to the alumni themselves to leverage the platform

Pedagogy

Pedagogy
The program is offered through diverse pedagogical tools, including case discussions, hands-on exercises, simulations, role-plays, and lectures. The sessions are delivered through a mix of online and face-to-face sessions. A project component is involved as well.

Programme Audience

Graduates (10+2+3)/Diploma Holders (10+2+3)/ Postgraduates (10+2+3) in any discipline with 50% aggregate marks from AICTE or UGC approved University and having minimum 08 years of work experience completing graduation as on the Programme Start date i.e., Technical Orientation date.
IIM Calcutta will do screening and selection.
Candidates should be working when filling out the application form. In case of non-working candidates interested in enrolling, they can submit their application; however, the selection will remain at the discretion of the Programme Directors only.
SOP is mandatory.

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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Indian Institute of Management Calcutta

Executive Education Office

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https://www.iimcal.ac.in
Kolkata, India

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Chief Revenue Officer Programme | IIM Calcutta