Programme Content
Topic
Evolving Business Environment CROCGOs Role
Business Revenue Model Innovation
Growth Mindset and Organisational Growth Philosophy
Outcomes:
CRO Role Charter Business and Revenue Model Innovations
Topic
Designing 35 Year Growth Revenue Strategy
New Market Entry Competitive Advantage
Strategic Pricing
Outcomes:
Market Opportunity Map Growth Revenue Strategy
Topic
STP for Revenue Optimisation
Product and Brand Strategy
Pricing and Monetisation
Outcomes:
Brand-led Growth Strategy
Topic
PL, Cash Flow, Gross Margin Mastery
Financial Modelling for Growth Investments
Investment Prioritisation and Growth Capital Allocation
Outcomes:
PnL Model Investment Prioritisation Framework
Topic
Design Thinking and Growth Management
Value Proposition Strategy Customer Journey Orchestration
Content Strategy Business Experimentation Performance Marketing
Outcomes:
Scalable Growth Engine Blueprint
Topic
GTM Architecture for B2B and B2C
Omni Channels and Last Mile Distribution
Scaling, Optimisation and Metrics
Outcomes:
End-to-end GTM Playbook
Topic
Strategic Selling Pipeline Design and Execution
Creating Workforce Retention Strategies Incentives Field Performance
Strategic Account Growth
Outcomes:
Predictable Revenue Systems Design Sales Organisation and Incentive Blueprint
Topic
Process Optimisation across customer journey Tech and Data Governance
Integrating Cross Functions Revenue Risk Integrity
Outcomes:
RevOps Operating Model
Topic
Customer Analytics (RFM, CLV, Journey Analytics)
Revenue Sales Analytics (Forecast models, Pricing and revenue leakage models, territory and Quota Analytics)
Growth and Demand Analytics (Attribution model, Funnel Analytics, Cohort Analysis, Viral Coefficient Analytics, Channel Performance Analytics) Predictive Analytics (NLP, Revenue scoring, and deal prioritization models)
Outcomes:
Revenue Analytics Dashboard
Topic
Customer Relationship Management Digital Transformation Roadmap
Platform Business, Ecosystem Mapping and Co-Creation
Outcomes:
Digital Growth Architecture Blueprint
Topic
AI-assisted Revenue Decision System Copilots
AI for Customer Success
Agentic AI Building agents for marketing use cases
Outcomes:
Applied AI Use-Case Portfolio
Topic
Leading Teams Storytelling Crisis Management Growth and Performance Culture
Outcomes:
Growth Change Playbook Growth Narrative and Communication Framework
Topic
Learners work on a hands-on capstone project to develop an Enterprise Growth Blueprint aligned to their organisation or a real business context.
The capstone integrates strategy, revenue design, GTM, pricing, and execution planning, enabling participants to translate learning into practical, board-ready outcomes.
Outcomes:
Board-ready Growth Plan
The Campus Experience
You will spend
4 days at IIM Kozhikode
with a focused peer group of Senior Leaders. The campus sits on 100 acres in Kerala's Western Ghats. It is one of India's most beautiful business school settings.
Workshop 1
(2 days)
Workshop 2
(2 days) Financial Modelling Bootcamp Leadership Masterclass Design Thinking Lab Capstone Presentations CCcc
What you do on campus?
Case discussions, model reviews, cohort roundtables, capstone presentations, award ceremony. _
