Chief Revenue Officer Program

AI is reshaping how organizations find, price, and retain revenue, from dynamic pricing and demand forecasting to increasingly autonomous buying journeys. As disruption accelerates, chief revenue officers (CROs) must build resilient revenue systems and lead cross-functional performance. The Chief Revenue Officer (CRO) Program from Wharton Executive Education prepares senior executives to own the end-to-end revenue engine and elevate their impact at the enterprise and board level.This 10-month Wharton Executive Education program equips you to architect a single, cohesive revenue engine, from pricing and product to AI-driven customer engagement, and lead for the future with confidence and resilience. You will develop the ability to drive data-backed growth, build a culture of innovation, and deliver competitive advantage for lasting business impact.

Note: A registration fee of US$250 is applicable for the on-campus event.

The Wharton Chief Revenue Officer Program is designed for senior executives who are ready to shape their organization’s revenue strategy, lead cross functional teams, and deliver sustainable growth. It is ideal for:

Current and aspiring CROs seeking to create new revenue streams, optimize investments, and achieve ambitious revenue targets

Business-function heads, including VPs of sales, marketing, or customer success, looking to broaden their impact and align sales with customer strategy, as well as develop a toolkit of strategies and tactics

C-suite leaders preparing to transition into the CRO role and develop the leadership skills to integrate functions, lead cross-functional teams, and drive revenue excellence

Participants are required to have:

A minimum of 10 years of work experience

Fluency in written and spoken English

The Wharton Chief Revenue Officer Program will enable you to:

Evaluate an organization’s financial value and analyze implications of adopting and implementing new technologies

Examine various organic growth initiatives, including diversification, mergers, and acquisitions, and identify drivers of success or failure

Identify high-impact customer behavior within your organization and evaluate how AI-enabled tools could be used to deliberately influence that behavior

Analyze an organization’s current growth and scaling trajectories in an industry and discuss processes to support future growth and scale

Explore how AI and revenue analytics support price experimentation, assess willingness to pay, and enable dynamic pricing to inform effective business decisions

Present an action plan for generating revenue that synthesizes concepts of growth strategy, management of revenue, and product management