Chief Revenue Officer (CRO) Program

Driving sustainable, predictable revenue growth is a key challenge for leaders aiming to take their organizations to the next level.

Whether you’re aspiring to join the C-suite or already hold a senior role, mastering the art and science of revenue leadership is critical to success.

From crafting go-to-market strategies to optimizing customer lifetime value and building high-performing, cross-functional teams, the Chief Revenue Officer (CRO) Program equips leaders with the knowledge and skills to develop a revenue strategy, successfully execute on it, and drive success for their organizations.

Applications for the cohort beginning September 28, 2026, are now open.

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In partnership with Global Alumni.

In the CRO Program, leaders learn to build the revenue engines that will take their organizations to the next level of growth. You’ll explore robust, data-driven approaches to crafting go-to-market organization, optimizing customer lifetime value, developing your revenue operations (RevOps) strategy, and refining pricing models.

The program also builds leadership capabilities so that you can manage high-performing, cross-functional teams and effectively engage with senior executives, boards of directors, and investors. You'll emerge with sharpened strategic thinking and leadership expertise—positioning you for success in a CRO role today and opening doors to future opportunities.

Course 1: Customer Lifecycle Management Optimize customer journeys by analyzing lifecycle stages, identifying friction points, and leveraging data to augment customer lifetime value.

Course 2: Revenue Operations and Strategy Equip yourself with the frameworks to forecast, optimize processes, and align operations, unlocking scalable and predictable revenue growth.

Course 3: Pricing Strategy Unlock the power of strategic pricing to drive profitability, optimize decisions, and execute scalable solutions for diverse markets.

Course 4: Go-to-Market Organization Design Discover scalable go-to-market strategies and proven principles to optimize sales efficiency, adaptability, and growth across diverse industries and business stages.

Course 5: Leadership with Investors and Boards Develop the skills to navigate private equity dynamics, engage effectively with investors and boards, and chart a clear path for your career growth.

AI Mini Course: Applied AI for Chief Revenue Officers This continually updated mini-course equips CROs with the strategic and practical capabilities to evaluate and deploy AI in revenue-driving functions. Participants learn frameworks for assessing the true potential and limitations of AI—beyond hype, buzzwords, and vendor claims—so they can make informed decisions about AI initiatives and investments. It also emphasizes applied, hands-on learning, enabling CROs to translate AI capabilities into actionable workflows across their go-to-market organization. By the end, participants will be able to critically evaluate AI opportunities, design practical use cases, and accelerate AI adoption in ways that meaningfully impact pipeline, productivity, and growth.

Course 6: Predictive Analytics Harness data analytics to identify ideal customers, refine marketing strategies, and optimize revenue-generating activities across your enterprise.

Course 7: Leadership within the C-Suite Strengthen C-suite collaboration, communicate AI vision, and enhance leadership influence.

This program will benefit executives who are: