Programme Content
How would the learning experience be for the modules by IIM Kozhikode (IIMK)?
There would be weekly live online lectures conducted by IIMK faculty spread across various modules for a duration of around 8.5 months*. The learning experience would include rich discussions with eminent faculty and seasoned peers, case-based learning, structured insights from industry practitioners, hands-on business simulations, and guided capstone project work.
MODULE - 1: Strategy, Design Thinking & Growth Mindset
Product Strategy, Principles, and Vision
Growth Mindset & Growth Strategies
Ideation & Design Thinking around New Products
MODULE - 2: Product Finance & Performance Control
Financial Analysis for Chief Product Managers
Product Finance Planning & Performance Controls
MODULE - 3: Crafting Product Strategy
Product Life Cycle Management
Prioritisation and Collaboration
Rapid Prototyping Strategies for Digital Products/Services
Agile Project Management & Tools
Accelerating Product Roadmap Execution
MODULE - 4: AI-First Product Thinking
Foundations of AI in Product Context (NLP, CV, LLMs, RAG)
AI-First vs AI-Enabled vs AI-Augmented Product Approaches
AI-Integrated Product Lifecycle Management (Data, Models, Retraining models, Data dependencies, Feedback Loop)
Leading Guardrails of AI-Driven Products
Product Portfolio Management (Make/Buy/Partner Decisions)
MODULE - 5: Product Marketing and AI-driven Growth
Advanced Product Analytics
Product and Digital Marketing Using AI tools
AI-Powered Marketing Communications and Channel Growth
Go-To-Market Strategies in the Age of AI
AI-Driven Segmentation, Targeting, and Positioning
Customer, Market, and Competitor Intelligence with AI tools
MODULE - 6: Product Innovation & Growth
Cloud and DevOps for Product Leaders
AI-led Digital Platforms and Product Ecosystems
Growth Strategy and Challenges for Transitioning Product Growth Leaders Working with Partners, Agencies and External Stakeholders
MODULE - 7: Product Leadership
Ethics and Conflict Management, IPR & Legal Issues
Developing Product Management Talent
Communication, Influence, and Negotiation with C-Suite Cross-functionally
Execution Excellence, Control & Challenges
Mindful Leadership
Business Simulation – Product
Business Simulation – Leadership at Change Management
