Chief Marketing Officer Program

The focus of chief marketing officers (CMOs) has shifted and expanded well beyond advertising and communications. Traditionally, CMOs were responsible for promoting, communicating, and selling products and services. Now they must embrace a more strategic position focused on data-driven insights, revenue generation, and a customer-centric approachincluding customer concerns around corporate responsibility, sustainability, and ethics.

The role of the CMO today includes a broad range of responsibilities across the organizationfrom technology and digitalization to business development and data protection. Recognizing this paradigm shift, todays marketing leaders have a chance to make a significant impact in their own sphere, their organization, and the industry at large.

Columbia Business School Executive Educations multimodal Chief Marketing Officer Program will help you adapt to these changing dynamics and excel in this diversified role. You will discover new strategies to strengthen customer relationships and take on a leadership position to achieve sustainable business growth.

This nine-month program includes core sessions and a choice of online, live online, and in-person electives. The program explores critical business concepts centered around innovation, disruption, and the application of data analytics to drive overall marketing strategies. During interactive sessions and fireside chats, you will discover the application of original solutions and thinking patterns that generate new and valuable ideas. You will learn to analyze data and implement a multichannel marketing plan for a seamless customer experience across digital and traditional touchpoints. Additionally, you will explore how to create and manage disruptions to upend outdated models.

At the end of the program journey, you will be better prepared to partner with cross-functional teams, define a credible brand identity, and execute successful marketing strategies. At an organizational level, you will be able to optimize a measurable return on investment and establish a results-oriented road map. You will also be primed to align marketing strategy with larger business goals, foster collaboration with other C-suite leaders, and help your company attain industry leadership.

Please contact our partners at Emeritus at

columbia_cmoemeritus.org

or 1 567-587-1669 for a personal conversation to learn more.

Delivered in collaboration with

1 Source: IBM Institute for Business Value

2 Source: Accenture Interactive