Chief Marketing Officer Program: Marketing Leadership in the Age of AI

The Chief Marketing Officer Program: Marketing Leadership in the Age of AI from Columbia Business School Executive Education is designed to prepare marketing leaders for the evolving demands of the C-suite. Marketing is no longer only about creative storytelling and brand campaigns; it is now a data and technology-driven discipline in which artificial intelligence (AI) is redefining how brands connect, engage, and grow.

The program focuses on how marketing leadership must operate in an AI-enabled data-rich environment. It integrates strategic marketing frameworks with emerging AI applications to align technology adoption with brand strategy and understand how marketing analytics shape digital marketing decisions. You will gain insights on how to identify high-value customers, measure retention, build loyalty, and assess the impact of advertising investments across channels to support more informed C-suite decisions.

Please contact our partners at Emeritus at [email protected] or +1 567-587-1669 for a personal conversation to learn more.

Delivered in collaboration with

[1] Source: IBM Institute for Business Value

[2] Source: Accenture Interactive

Module 1: Customer Centricity and Analytics

Module 2: Marketing Strategy

Module 3: Agile Marketing and Execution

Note: Session topics are subject to change.

You will take part in a series of mandatory AI-based live online sessions led by Columbia Business School faculty, applying learnings from core modules. The sessions will enable you to stay updated on the cutting-edge developments in marketing technology and how to leverage them. The topics include:

Note: Live online session topics are subject to change.

Select one in-person program from relevant specializations that are designed to help you lead growth and drive change in a dynamic business environment.

Participants can work with their success coach to identify the best fit for them based on their goals. Below is a sample of electives:

Note: Elective selection typically occurs approximately one month after the program begins. While Columbia Business School Executive Education will attempt to accommodate participant preference selections, we cannot guarantee that all preferences will be granted due to the high demand for our open-enrollment programs. Electives are subject to change. The list above is illustrative and does not represent all available elective options.

Meet your cohort peers and faculty in person on the Columbia Business School campus in New York City during an optional two-day forum and networking event. This event provides you with an opportunity to network with your peers and professionals from other cohorts to build a lifelong community of global executives.

Note: Session topics and networking event duration are subject to change.

Drawing from the extensive research and expertise of Columbia’s esteemed faculty, you will examine analytical cases based on practical real-world marketing and business issues. Through experiential learning and exploratory discussions, you will share insights into and find innovative solutions for the overarching concerns and challenges you are confronted with every day.

AmazonThrough this case study, you will examine how traditional retailers can redefine their business models to stay competitive in today’s digital world. You will also prepare a positioning statement for the digital giant.

StarbucksThis case study will explore the coffee conglomerate’s success story by examining the impact of shifting consumer spends, investments in new products, and a return to core values.

The EconomistIn compiling a positioning statement, you will examine The Economist’s value proposition, target customers, their business model, and how they have remained relevant and competitive in the age of digital media outlets.

Myanmar: The Case of OoredooBy studying Ooredoo and Telenor’s marketing strategy in providing mobile financial services in Myanmar, you will determine which investment strategies are most effective to explore the drivers and metrics of CLV to improve customer acquisition and retention.

Chase SapphireThis capstone case study will consider the reasons Chase Sapphire pursued the millennial customer for its successful reserve credit card offer, why customers signed up so readily, and whether its bonus point offer was a good investment strategy.

Becton DickinsonIn this case study, you will analyze Becton Dickinson’s negotiation and cost strategies as well as the long-term effects of drug regulation on the industry. You will then prepare a positioning statement explaining the company’s brand identity.

The ideal candidate for the Chief Marketing Officer Program is someone ready to make significant changes in today’s fast-evolving marketing environment. Suitable for mid-career or high-potential professionals eager to broaden exposure beyond the marketing function, the program is perfect if you are looking to leverage marketing opportunities and drive process improvement. You will also benefit from the program if you are an entrepreneur, consultant, or someone in charge of sales or demand generation interested in refreshing your skill set and discovering new frameworks to formulate your company’s future marketing road map.

Participants should have: