BITS School of Management

Certification Program in Business Analytics with Gen & Agentic AI (Batch 4)

BITS School of Management

About Programme

Become AI-Ready for Business Roles Before Everyone Else Does.

Learn how companies use AI, analytics, automation & decision-making systems to drive growth -through BITSoM

Learn from Industry leaders and top International faculty.
6+ tools like Python, ChatGPT, NumPy, and Excel.

Programme Content

Module 1a: Foundations of Business Analytics & Data Science

Business problem framing, KPIs, Excel modelling, basic statistics, MySQL, distributions, hypothesis testing, A/B testing.

Module 1b: Data Visualization & Case Studies

Visualization Best Practices & Perception, Choosing the Right Chart, Introduction to Tableau and Power BI, Building Interactive Dashboards, Data Storytelling Frameworks, Advanced Visualization Techniques.

Module 2: Data Warehouse for AI

Data is the foundation for Artificial Intelligence models. Generative AI models rely on large amounts of high-quality data to learn patterns, relationships, and structures. Understanding various data stores helps students appreciate how data is stored, managed, and retrieved. This data is usually stored in a variety of data stores viz. relational databases, NoSQL databases, data lakes. Knowledge of these data stores will enable students process various data formats

Module 3: Python Crash Course for GenAI

Learn basic Python required for GenAI- Data Types, Flow Structures, Data Structures, Functions, Libraries, Python in Data Science.

Module 4: Machine Learning Basics

Supervised and unsupervised learning, time series analysis, churn prediction, forecasting. Examples include sentiment analysis for customer reviews.

Module 5: Neural Networks & Deep Learning

Understand the transition from traditional machine learning to neural networks and deep learning and their common applications.

Module 6: Introduction to LLM & Prompt Engineering

You can use LLM for content creation, computer programming, problem solving, dataset generation, and learning. In this model, you will learning how to effectively leverage LLM to improve your productivity. You will be learning basic prompting strategies such as setting the context, role prompting, and tuning model settings. You will also learn advanced prompting methods such as chain-of-thought (COT) prompting.

Module 7: Building your own AI agents

Gain a comprehensive understanding of AI agents from simple rule-based systems to modern autonomous agents and learn how they perceive, reason, learn, and act to solve real-world problems.

Programme Audience

12th Pass and Above

Programme Benefits

Certification

Campus Immersion

Industry Mentorship

Target Job Roles

Salary Range Uplift

Placement Assistance

Testimonials

"So far, my experience with BITSoM x Masai has been really good. The classes are easy to follow and the way the topics are explained makes it simple to understand everything. The mentors are always available and help out whenever I have doubts, which is really helpful. Since its an online course, I havent had much chance to interact with others in the batch, but the course content and sessions keep me engaged. The pace is good and I feel like Im learning something new every day. Im enjoying i..."

Khushi

BITSoM Business Analytics with Gen Agentic AI

"The journey with BITSoM x Masai so far has been both enriching and energizing. The program structure strikes a fine balance between rigor and practical application, which keeps learning exciting. The faculty and mentors bring not just knowledge but also real-world perspective, making every session meaningful. Ive particularly enjoyed the collaborative environment that pushes us to think deeper and grow together. The mix of diverse peers adds immense value, giving me new ways of looking at chall..."

Suraj

BITSoM Business Analytics with Gen Agentic AI

"Hi everyone ! Its Sejal here one of the students from BITSOM Programme. I just wanted to share my experience with Masais Business Analytics and Gen AI program. Honestly, I wasnt sure if an online course would really help me, but this one totally exceeded my expectations. The way the instructors ,mentors and aslo the whole team explained things its like theyre right there with you, making complex topics feel simple and easy to understand...You get to learn about interesting tools like sql , p..."

Sejal Nalang

BITSoM Business Analytics with Gen Agentic AI

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Prashansa Uttam

Programme Advisor

+91 9403890085contact@echomind.oneMon – Fri, 9am – 5pm IST

BITS School of Management

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https://www.bitsom.edu.in/
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Certification Program in Business Analytics with Gen & Agentic AI | BITS School of Management