Last date to apply: November 9, 2026 · Program starts on November 19, 2026
About Programme
Business Storytelling for Leaders is an Executive Education programme from IIM Bangalore designed to help senior leaders, managers and entrepreneurs use storytelling as a strategic leadership capability. In a highly disruptive AI-driven VUCA environment, leaders who communicate with clarity, credibility and narrative power create stronger organisational alignment, influence stakeholders more effectively and inspire teams to drive meaningful change.
Storytelling is no longer just a communication skill; it is a powerful business capability that shapes decisions, builds trust and strengthens leadership influence. The ability to frame ideas, communicate strategy and create compelling executive narratives increasingly differentiates influential leaders from competent managers.
Programme Content
Foundational storytelling principles drawn from neuroscience, evolutionary psychology and cinematic narrative design.Practical storytelling frameworks for leading change, resolving conflict, driving digital transformation and navigating complex strategic initiatives.Advanced data storytelling — transforming analysis into persuasive executive narratives.Designing and delivering CXO-ready presentations that influence high-stakes decision-making.Mastering executive presence through strategic voice, body language and non-verbal influence.Designing and amplifying a compelling leadership narrative (personal brand) to strengthen long-term personal and organisational impact.
Programme Objective
This Business Storytelling for Leaders programme aims to help participants develop storytelling as a strategic leadership capability for executive communication, organisational influence and business growth.
Use business storytelling to communicate strategy, vision and organisational change with clarity and conviction.
Influence stakeholders through persuasive executive communication and narrative framing.
Transform complex data and analysis into compelling executive storytelling presentations.
Strengthen executive presence through voice, body language and non-verbal communication.
Build a distinctive leadership narrative that enhances credibility, influence and long-term professional impact.
Apply storytelling frameworks to digital transformation, innovation, conflict resolution and organisational leadership.
Pedagogy
This programme follows a highly experiential learning model, where insight is reinforced through structured practice and real-time application.
Delivered in-person, approximately 50% of the learning time is dedicated to simulations, role-plays, case analyses and live business challenges drawn from participants’ contexts.The design incorporates structured peer feedback and facilitated reflection to deepen learning, accelerate behavioural change and strengthen executive influence.
Programme Audience
Who Should Attend
This Business Storytelling for Leaders programme is designed for experienced professionals who want to strengthen executive communication, leadership influence and stakeholder engagement.
The programme is particularly suitable for:
Senior leaders, CXOs and business heads
Functional heads across sales, marketing, analytics, manufacturing, procurement and HR
Entrepreneurs and founders
Strategy, transformation and innovation leaders
Consultants, advisors and client-facing professionals
Professionals leading digital transformation, organisational change, post-merger integration or large-scale strategic initiatives
The programme is best suited for professionals with 8-25 years of experience who want to use business storytelling and executive storytelling to lead more effectively, influence stakeholders and drive organisational impact.
Programme Benefits
For the Individual:
Develop the narrative clarity and executive presence required to operate at a CXO level.Strengthen your ability to influence high-stakes decisions, inspire teams and articulate strategic vision with confidence.Build a distinctive leadership narrative that enhances long-term career and entrepreneurial impact.
For the Organisation:
Improve stakeholder alignment and accelerate strategic execution.Enhance client persuasion, employee engagement and investor confidence through compelling communication.Increase the success rate of complex change and transformation initiatives.
Senior leaders, CXOs and business heads
Functional heads across sales, marketing, analytics, manufacturing, procurement and HR
Entrepreneurs and founders
Strategy, transformation and innovation leaders
Consultants, advisors and client-facing professionals
Professionals leading digital transformation, organisational change, post-merger integration or large-scale strategic initiatives
As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.
Some of the exclusive benefits of attending this programme are listed below –
Receive Executive Education eNewsletters
Invitation to share articles to the EEP blog (subject to a shortlisting process)
Participate in EEP webinars on various topics
Invitation to curated events and programs by the EEP office
Program Certificate
Earn a certificate after the course completion. Certificates will be issued by the institute..
Other programs in this subject area you might find useful
Same topic, Similar duration - Broader exploration across all institutes
