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Programme Content
Business Storytelling for Leaders (Batch 1)
IIM Bangalore - Executive Education
Leadership
Partner Institution
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Programme Overview
Why Storytelling? Storytelling is one of the main reasons the human species has survived till now. In a highly disruptive AI-driven VUCA environment, it has become a critical source of competitive advantage.Leaders who communicate with clarity and narrative power create disproportionate impact — aligning teams, influencing customers and building investor confidence.Storytelling is no longer a communication skill; it is a strategic leadership capability. The ability to shape meaning, drive change and frame reality before others do separates competent managers from influential leaders.
Programme Objective
This programme is designed to help leaders harness storytelling as a strategic leadership capability to drive organisational alignment, influence stakeholders and lead change effectively. The programme integrates academic insight with real-world applications.
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Prashansa Uttam
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