MIT Sloan School of Management

Business Model Innovation for Organizational Transformation

MIT Sloan School of Management

Digital Business & IT

About Programme

Why attend Business Model Innovation for Organizational Transformation?

New competitors, digitization of product and service offerings, and unforeseeable events are shaking up our businesses, economies, and global society. While innovation around products and services are necessary to stay ahead, business model innovation is essential for delivering longer lasting competitive advantage. This business innovation course demonstrates how exploring your business model logic and its implications for organizational structure, can improve your organization’s approach to innovation and customer value creation.

Taught by business innovation pioneer and MIT Sloan Senior Lecturer Bill Fischer, Business Model Innovation takes a deep dive into how organizations can enhance their competitive advantage and benefits to the customer. As a participant, you’ll learn how to look under the hood of your organization to better understand the business models, corporate culture, and coordinating mechanisms that power it. You'll then explore ways to competitive differentiation by innovating with your organization's value proposition, reimagining the logic of the underlying operating model.

You will also understand what is required to create a successful corporate innovation ecosystem, where your people can learn, improve, and express their entrepreneurial intentions and capabilities.

Course Topics

Programme Content

Day 1

8:30 AM – 9:45 AM

Welcome, Overview of Course and Business Challenges Now

10:00 AM – 12:00 PM

Outside-In as a Philosophy of Management

12:00 PM – 1:00 PM

Lunch

1:00 PM – 2:00 PM

Business Model Fundamentals

2:10 PM – 3:25 PM

Value Propositioning Crafting

3:40 PM – 5:15 PM

Enlarging the Business Model

5:15 PM – 6:15 PM

Reception

Day 2

8:30 AM – 9:00 AM

Review of Day 1

9:00 AM – 10:30 AM

Corporate Culture

10:45 AM – 12:15 PM

Business Model & Culture Transformation in an Age of Hypercomplexity

12:15 PM – 1:00 PM

Lunch

1:00 PM – 2:15 PM

Haier's Smart Vaccine Ecosystem Journey

2:30 PM – 4:00 PM

Designing an Organization to Perform in an Ecosystem

4:00 PM – 4:15 PM

Wrap-up and Reflections

4:15 PM – 4:30 PM

Certificate Ceremony

Programme Objective

As a participant in this course, you will become an astute business model developer. In doing so, you will learn how to:

Identify changing customer experiences and how your organization can help meet these needs in a competitive environment.

Think about innovation more broadly than just technology.

Articulate your organization’s value proposition in terms that your customer would understand and appreciate.

Use business model canvases to prototype innovative “what ifs?” for your company.

Synchronize business models with corporate culture to be mutually reinforced and aligned to create value for your customer.

Appreciate how ecosystem development can add new ideas to your portfolio of offerings, in ways that traditional value-chains could never achieve.

Programme Audience

This course is ideal for:

Business professionals who are responsible for products or services in a market
Chief Innovation Officers
Executives involved in setting and delivering overall strategy for the company
Leaders of customer experience
General Managers and Vice Presidents who want to learn how to work more effectively within an ecosystem environment

Programme Benefits

Understand Business Models

Look under the hood of your organization to better understand the business models, corporate culture, and coordinating mechanisms that power it

Build a Narrative

You will be able to build a coherent and compelling business model narrative to describe and guide your operational managerial choices

MIT Faculty Insights

Gain insights from world-renowned MIT Faculty

Certificate

Confers a certificate of completion from the MIT Sloan School of Management in the Strategy and Innovation Executive Certicate track

Testimonials

"Great course with amazing instructors and content"

Mitch C

"This course exceeded my expectations. Rather than focusing only on business model innovation concepts, it provides a practical and thought-provoking framework for understanding how strategy, organizational design, culture, leadership, incentives, and business models must evolve together. The case studies on Haier, Toyota, Sony, Samsung, and Apple were particularly valuable because they illustrated that innovation is not simply the result of creativity, but of deliberate managerial choices"

Ximena G

"Exceptional course and delivery"

Benson N

"Though a short duration course, I really state it was oustanding not only by the fact the subject is relevant and updated but also by extensive track record experience and teaching practice of our teacher (Mr. Bill Fischer). I highly recommend to invest on it and also feel the atmosphere of this renowned University."

Cristiano Z

"The Business Model Innovation for Organizational Transformation course, organized by MIT and led by Professor Bill Fischer, was a transformative experience. My primary goal was to gain deeper insights into business model innovation and business strategies to implement in my organization and also to assist entrepreneurs in leveraging their businesses. This course not only met but exceeded my expectations. The course introduced the Business Model Canvas as a revolutionary framework for rethinking and designing business models. Professor Fischers engaging teaching style and thought-provoking insights challenged traditional decision-making approaches, encouraging a shift toward design thinking and co-creation. His emphasis on generating better questions rather than settling for quick answers was eye-opening and impactful. The real-world case studies were a highlight of the course. While all were valuable, the story of Nespresso stood out as a game changer. It illustrated the company's years-long struggle to develop a successful strategy, ultimately transforming their coffee machines and capsules into a globally recognized and profitable business model. This case study vividly demonstrated the power of persistence, innovation, and strategic design. Professor Fischers dynamic instruction, likened to a maestro conducting an orchestra, made complex ideas accessible and actionable. His ability to inspire participants to think beyond conventional boundaries was truly remarkable. A personal highlight for me was the opportunity to take a photo with hima keepsake from an unforgettable learning experience. This course challenged my leadership thinking and reinforced the importance of staying true to my values while embracing innovative approaches. I highly recommend Business Model Innovation for Organizational Transformation to business leaders, entrepreneurs, and innovators seeking practical tools and fresh perspectives to navigate todays ever-changing business landscape."

Júlio F

"Thank you for the course which provided me with new insights. Thoroughly enjoyed my time"

Coenraad L

"Course was okay except that most of the examples and illustrations were skewed towards the West. No efforts were made to globalization with examples and illustrations from other developing economies."

Dr Kelly N

"Very interesting and enlightening program"

Yakubu A

"In total the course was inspiring and a good pace. Room for improvement to add the last star: it was very much geared to one case (Nespresso) and focused on B2CThe Heier b2b case was touched, a bit more depth would have been great."

Karin E

"Overall the professor has very deep understanding of the topic and has the ability to explain the topic with cases and makes the studies more relatable which helps digest all the information faster and efficient"

Julio Alejandro N

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Contact us for the further details

Speak with an Advisor

  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Contact Person Details

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

MIT Sloan School of Management

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https://mitsloan.mit.edu
Cambridge, USA

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Business Model Innovation for Organizational Transformation | MIT Sloan