Business Innovation In The Age Of Technological Disruption

Designed for business leaders, this program is meant to help them.

· Develop a framework that integrates strategy, technology, finance, and operations to help firms thrive amid volatility, uncertainty, and rapid digital change

· Design business processes that use technologies optimally to engage with customers, suppliers and internal stakeholders.

· Build and use theory-grounded and action-oriented insights and innovation roadmaps for business leaders to facilitate change and drive profitability, growth and resilience

· Design better businesses drawing from case examples like Amazon, Indigo, YONO from SBI, India Stack, Razorpay.

The program is designed and delivered by academic and business leaders and integrates six critical components driven by changes in strategic mindsets. It is designed for leaders, not middle management. Each component is captured in a half day module within a three- day program:

1. Defining Strategic Intent

2. Business Model Innovations in an Information Rich Age: Redefining Product- Markets

3. Business Innovation to Create New Markets

4. Strategic Change Management Using Behavior Change Interventions

5. Building Customer Based Brand Equity in the Brain and Using Marketing Metrics for Resource Allocation

6. Connecting the Dots: From Operations to Business Innovation

1. The Imperative of Strategic Intent:

Strategic intent is not just about where, why and the risk appetite of how a company competes. When markets mutate rapidly and technologies converge, intent must be more than ambition. It must be direction with commitment of resources to develop both tangible and intangible assets (product and market innovations, brands, distribution networks, IP) and market-facing process capabilities (e.g., leveraging technology to enable supply-chain and customer engagement integration) to develop defensible competitive advantages.