IMD Business School

Business Creativity and Innovation Sprint

IMD Business School

Innovation

About Programme

Why do so many innovative efforts fail? What if there was an easier way to tap into your own creativity, generate better ideas and successfully translate them into breakthrough solutions for your context?

The good news is that you don’t need to be born “creative”. Science confirms that creativity and innovation can be easily learned with the right skills and tools.

The Business Creativity and Innovation Sprint is designed as a step-by-step roadmap that takes you from idea to action. Gain valuable insights from changemakers and innovators in business, design, sports and science that you can easily adapt to your context. You will discover strategies and tools to harness your creative abilities and turn average ideas into great ones.

Testimonials

"It’s a true source of insights. I learned that anyone can be creative through the framework of ALIEN thinking which drives innovations which work. I realized creativity alone isn’t enough; success needs structure, persistence, strategy, and learning from failure. Combining ALIEN thinking with AI revealed fresh solutions, and my team is now bringing them to life."

Tetiana Abramova

CEO, RITO Fashion House, Ukraine

"Sprint introduces you to a world of big ideas, opening up digital, AI and more. I found it really interesting, even surprising. It is good to have your ideas shaken unexpectedly."

Benjamin Boulley

Head of Brand Experience and Events, Vacheron Constantin, Switzerland

"The unique ALIEN methodology has shown me how to work on myself to improve my creative process."

Valentina Matta PhD

Vestas, Denmark

"I deepened my understanding on how to go broader, investigate assumptions with many iterations, use the ALIEN framework, and engage more diverse resources."

Ev Kicken

Business Owner, Kicken Dynamics, Switzerland

"I find ALIEN framework useful and easy to understand and will share it among the rest of the team. Now I feel really motivated to use AI more extensively."

Karol Podgórczyk

Service Delivery / Productivity Lead, JTI, Poland

"I truly enjoyed the mix of theory and practice (metaverse, ChatGPT), plus frameworks, different ways of seeing things and stories from innovators."

Cliona Jauslin

Global Head of Marketing, Switzerland

"The training for Sprint is fantastic. I enjoyed every session. I learned new techniques for generating creative ideas and presenting them effectively to stakeholders."

Ali Algburi

National Sales Manager, Novo Nordisk, Iraq

"My biggest takeaway is the ALIEN framework for innovation and discovering all the tactics you can use for creativity and innovation. I enjoyed this course a lot."

Marco Induti

Business Development Specialist, Swiss Safety Center, Switzerland

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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

IMD Business School

Executive Education Office

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https://www.imd.org
Lausanne, Switzerland

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Business Creativity and Innovation Sprint | IMD Business School