Business Analytics for Leaders

IMD Business School

Digital Transformation & AI

About Programme

Are you a forward-thinking manager or executive eager to develop a solid understanding of the core principles of big data and data analytics, and their direct application in a business context?

In today’s dynamic environment, the ability to anticipate trends, make informed decisions, and propel future success is contingent upon harnessing the power of business analytics.

IMD’s Business Analytics for Leaders program provides you with a strategic overview of various types of big data and data analytics and enables you to uncover how your organization can leverage their potential to drive growth. By exploring both offensive and defensive analytics strategies, you will gain valuable insights into the strategic approach that is best aligned with your business objectives. In addition, you’ll acquire practical tools to assess your organization’s data analytics capabilities, benchmark them against industry standards, and identify areas for improvement.

You’ll also explore the impact of artificial intelligence and machine learning on business analytics and discover how you can leverage these technologies to secure a competitive edge for your organization. As you progress through the program, you’ll develop a digital analytics roadmap tailored to your business.

You can take this program as a stand-alone course or as part of the IMD Executive Certificate in AI and Digital Business Excellence or the IMD Online Executive Certificate .

Build a competitive edge

Gain a robust comprehension of the fundamentals of big data and data analytics and their practical implications. Discover how business analytics can empower organizations to forecast trends, make informed choices, and drive future success.

Dive into diverse sources of data

Explore the various sources of data, both within and outside your organization, to unlock valuable insights. Discover the potential hidden in diverse data streams, enabling you to make data-driven decisions.

Grasp the fundamentals of analytics

Discover the different types of analytics and their compatibility with your needs. Identify the analytics strategies that align with your business goals and enable you to derive meaningful conclusions and impactful outcomes.

Assess your data analytics maturity

Evaluate how advanced your organization is in using data analytics. Identify the strengths and weaknesses of your data analytics capabilities to make improvements and match industry best practices.

Programme Content

Unit 1: What is big data?

Understand the definition of big data in terms of the three Vs (variety, volume, and velocity) and how to use them to measure.

Explore what big data is currently available in your organization.

Explore how companies use the three Vs to create value for themselves, leverage opportunities, and avoid threats.

Unit 2: How is big data categorized and how to find it?

Understand the way data is categorized in terms of format (structured and unstructured) and source (internal/external).

Analyze uncapped data sources for your organization.

Learn how to build a Data Category Map for your organization.

Unit 3: What is analytics, and how is it useful?

Discover the concept of digital analytics and comprehend the three types of analytics (descriptive, predictive, prescriptive).

Learn the key challenges with big data and analytics.

Describe an area of implementation for your organization and explore the way in which analytics would change decision-making and make you more competitive.

Unit 4: Artificial intelligence and machine learning

Build your knowledge of Artificial Intelligence (AI) and Machine Learning (ML) and discover how they are being applied to organizations.

Examine how these technologies may influence your business and role in the future.

Learn how to harness these technologies within your business.

Unit 5: How is your organization using data?

Learn about different levels of data analytics maturity in business.

Reflect on your organization’s level of data analytics maturity and devise a plan to develop further opportunities by enhancing the use of data analytics.

Unit 6: What is your digital analytics strategy?

Discover offensive and defensive data analytics strategies and when to apply them.

Pinpoint where your business falls on the data-strategy spectrum and identify the strategy it needs to improve performance and deliver better value.

Learn how to apply strategies to your organization and challenges.

Unit 7: How analytics-ready is your company?

Acquire tools to assess the data analytics-readiness of your organization.

Identify the key drivers (data, tools, people, and strategy) that can help develop or increase your data analytics capability.

Compare your data analytics capability with that of other organizations.

Unit 8: The big picture

Explore how digital analytics and AI are linked.

Learn how to align your overall strategy with your analytics and AI strategy.

Develop a data analytics roadmap for your organization.

Programme Benefits

Designed for impact and delivered for you, IMD’s online programs help you achieve your aspirations wherever you are in your career or the world. Here’s what makes the IMD online program experience exceptional.

Access to thought leadership

Tap into the expertise of IMD’s faculty – globally recognized experts in their fields – wherever you are.

Personalized coaching

Benefit from one-on-one support from an experienced executive coach who helps you apply new insights to your own context.

Global peer interaction

Collaborate with participants from around the world through group and pair work that challenges your thinking and broadens your perspective.

Flexible format

Engage in a structured yet flexible learning experience that enables you to progress at your own pace and complete weekly assignments around your busy schedule.

Applied learning for real impact

Apply what you learn right away through practical assignments designed to make a direct impact on your work.

Testimonials

"One thing this program reinforced for me: before talking about AI, predictive models, or sophisticated dashboards, organizations need solid foundations. Clean data, clear objectives, meaningful KPIs, and people working together around the same information often create more value than the latest technology trend. I particularly appreciated the focus on turning data into better decisions and tangible business outcomes."

Isabelle Gay-Crosier

Performance Marketing & E-commerce Manager, Switzerland

"Business Analytics for Leaders gave me a high-level understanding on how to use business analytics to a strategic advantage. The executive program has a very interesting practical take, with hints, inputs, and tools that I was able to immediately use in my day-to-day work. IMD again provided me with a top-quality learning experience."

Claudio Elia

Legal Director, STMicroelectronics International NV, Switzerland

Testimonial Source

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Speak with an Advisor

Pedagogy (case method, experiential learning, coaching, simulations)
Target Audience
Programme Objective
Contact Person Details

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

IMD Business School

Executive Education Office

https://www.imd.org

Lausanne, Switzerland

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