Building Blocks of Marketing

Organizations in India are increasingly feeling the need for “market orientation” because of ever-changing customer preferences. Marketing and other functional disciplines today are expected to “talk to” rather than “talk at” each other. This program therefore aims at clarifying the basics of marketing, to marketing as well as non-marketing executives. It helps the process of facilitating a dialogue between the different disciplines of an organization with the objective of serving the customer more effectively.

Just ask yourself the questions that worry a typical marketing person. Here is a list. How to design marketing strategies for the new omni-channel, digital world? How to develop a deep-seated understanding of the customer? How to segment/target/position in the market? How to manage a service? How are products priced? How to charge a premium? How to crash prices? What are the dos and don’ts of personal selling? How to fight competitors big or small? How to brand digitally/physically or using an omnichannel approach? How to systematically develop a marketing plan? Etc,

These are some of the concerns the program wishes to address. Program sessions will be handled by experienced in-house faculty and reputed practitioners from industry.

Target Participant ProfileThe Programme addresses.

As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.

Some of the exclusive benefits of attending this programme are listed below –

Receive Executive Education eNewsletters

Invitation to share articles to the EEP blog (subject to a shortlisting process)

Participate in EEP webinars on various topics

Invitation to curated events and programs by the EEP office