About Programme
Integrate sales and marketing strategies through analytics and AI to enhance customer value and business performance.
This programme addresses the persistent disconnect between sales and marketing functions that often leads to poor alignment, ineffective decision-making, and revenue leakage. It focuses on using data and AI as shared enablers to create alignment across the revenue funnel. Through practical frameworks, real-world cases, and hands-on exercises, participants learn how to build common metrics, improve data interpretation, and drive coordinated execution. The programme equips leaders to break functional silos, enhance collaboration, and translate insights into measurable business outcomes.
Pedagogy
A highly interactive, cross-functional learning experience focused on real-world alignment challenges.
Conceptual Lectures & Frameworks
Build shared understanding through simple, non-technical concepts across sales and marketing.
Case Studies & Real-World Analysis
Examine real business cases highlighting misalignment, funnel leakage, and coordination failures.
Simulations & Hands-on Exercises
Work with data and AI-driven insights to diagnose funnel issues and design joint action plans.
Experience Sharing & Action Planning
Engage in peer discussions and develop practical, implementable strategies for alignment.
Programme Audience
Sales Leaders & Managers
Professionals responsible for pipeline conversion, forecasting, and field execution.
Marketing Leaders & Managers
Leaders driving demand generation, campaigns, and customer engagement strategies.
Business Heads & Revenue Owners
Decision-makers accountable for growth, alignment, and overall revenue performance.
Cross-Functional Stakeholders (HRBPs & Strategy Roles)
Professionals supporting incentive design, performance alignment, and organizational effectiveness.
Programme Benefits
A highly interactive, cross-functional learning experience focused on real-world alignment challenges.
Conceptual Lectures & Frameworks
Build shared understanding through simple, non-technical concepts across sales and marketing.
Case Studies & Real-World Analysis
Examine real business cases highlighting misalignment, funnel leakage, and coordination failures.
Simulations & Hands-on Exercises
Work with data and AI-driven insights to diagnose funnel issues and design joint action plans.
Experience Sharing & Action Planning
Engage in peer discussions and develop practical, implementable strategies for alignment.
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Contact us for the further details
Speak with an Advisor
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Prashansa Uttam
Programme Advisor
XLRI - Xavier School of Management
Executive Education Office
NA
NA
NA
https://www.xlri.ac.in
Jamshedpur, India
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