Beyond Pricing: Strategies for Business Growth

Before the programme you’ll be asked to complete a diagnostic tool that assesses the current performance of your organisation to help create actionable improvement plans.

Join us on campus for the four-day course in the heart of London taught by LBS’ expert faculty. This programme designed in collaboration with the Boston Consulting Group and Zuora blends academic rigor and real-world application through cases and industry-leading guest speakers.

Focus on broader strategic issues guided by the Customer Value Journey.

Develop a well-rounded understanding through a multi-disciplinary approach that integrates economics psychology operations research and sociology.

Appraise your company’s current approach to revenue generation and spot opportunities for immediate sustainable improvement.

Explore the advantages of taking a more customer-focussed approach to revenue generation and how to navigate financial social and environmental trade-offs in pursuit of growth.

Learn to map and leverage your customers’ value journey to boost the earning potential in every relationship and transaction.

Decide how to best sequence value creation and capture to ensure that a company’s investments in products and services culminate in better customer acquisition retention and growth.

Turn revenue generation from a tactical afterthought to a strategic priority by embedding it into business strategy product and service design and brand identity.

Take a multi-disciplinary approach to revenue generation by understanding the economic psychological and sociological factors that shape customer perceptions and behaviours.

Recognise and leverage the increasing role that technology plays in understanding how value is ultimately created and shared in markets.

Gain much-needed alignment between corporate goals (financial or otherwise) and customer-facing decisions about prices.

Build a consensus on how value is created for customers how it is perceived by customers and ultimately how it is rewarded by customers.

Increase confidence that investments in developing product and service offerings and brands yield the right return in the market.

Equip employees with well-founded arguments to effectively articulate and defend the company’s revenue strategy when dealing with demanding customers and aggressive competitors.

Develop a narrative that empowers the organisation to communicate and defend prices in alignment with how the brand is positioned.

Empower employees to break out of a siloed tactical view of how prices are set and enforced.