Berkeley Executive Program in AI and Digital Strategy

Berkeley Haas School of Business

About Programme

The Berkeley Executive Program in AI and Digital Strategy prepares senior executives to move beyond AI experimentation toward scalable business impact. The program focuses on evaluating emerging technologies, identifying high-value use cases, and aligning strategy, operations, and investment decisions for successful implementation.

Designed for leaders without deep technical backgrounds, the program enables participants to confidently guide AI adoption across business functions. Through a practical core project, participants develop an enterprise-ready AI deployment road map aligned with organizational priorities.

Programme Content

Three-day in-person networking event at the UC Berkeley campus in California

Five-day in-person module held on the UC Berkeley campus in California

Two required short courses on Artificial Intelligence: Business Strategies and Applications and Data Strategy: Enabling AI-Driven Competitive Advantage

World-renowned Berkeley Haas and Executive Education faculty

Join peer circles, a close-knit learning community of a subset of your classmates for confidential, substantive discussions.

Access select UC Berkeley Haas alumni benefits upon completion of the program

Upon completion of the program get awarded the Certificate of Excellence in AI and Digital Strategy from UC Berkeley Executive Education.

Programme Audience

C-suite executives looking to expand their influence and lead enterprise-wide AI and digital transformation initiatives

Functional heads keen to align technology initiatives with strategic business goals and lead AI-enabled organizational transformation

Emerging technology leaders seeking to advance into strategic leadership roles with multifunctional expertise and an AI-driven, digital-first mindset.

Programme Benefits

Drive Digital Innovation

Manage the digital innovation ecosystem by navigating disruption and enabling strategic technology partnerships, outsourcing, and co-creation initiatives.

Leverage AI for Strategic Growth

Apply AI and generative AI capabilities to improve business forecasting, decision making, and enterprise strategy development.

Build a Digital-First Strategy

Design and execute digital strategies using emerging technologies, data analytics, and innovation frameworks to create business value.

Lead Enterprise Transformation

Strengthen executive decision-making, leadership presence, and change management capabilities to lead from the C-suite with confidence.

Prepare for Emerging Technologies

Develop forward-looking strategies to respond to disruptive technologies and create scalable road maps for successful implementation.

Testimonials

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Khalid Turk, Chief Healthcare Information Officer, County of Santa Clara

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Software Engineering Manager, NMDP

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Pedagogy (case method, experiential learning, coaching, simulations)
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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Berkeley Haas School of Business

Executive Education Office

https://haas.berkeley.edu

Berkeley, USA

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