About Programme
Why do 90% of new product launches fail to meet their pricing targets? Why do customers consistently choose the Goldilocks option? The answer lies not in faulty spreadsheets, but in the imperfect, emotional, and predictable ways the human brain makes decisions. This programme moves beyond traditional economic models to give you a practical, psychological toolkit for building pricing strategies that work in the real world.
Programme Audience
Corporate, Policy & Government, Finance & Social Sector
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Prashansa Uttam
Programme Advisor
Management Development Institute Gurgaon
Executive Education Office
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https://www.mdi.ac.in
Gurgaon, India
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