Artificial Intelligence is transforming the nature of our work and conduct of our businesses. On the one side, the predictive and generative power of AI promises to enhance our potential. On the other side, the scale and scope of AI based automation poses a credible threat to the survival of incumbent firms and the viability of their business models.
In this course, we not only try to understand AI as a technology but move beyond it and focus on its implications for firm strategy. The broader field of strategic management is concerned with how managers can help firms attain and sustain firm competitive advantage. In line with this, our focus shall be on various facets of AI and how it relates to managerial strategy.
We get beyond the prevailing hype surrounding AI, cut through the clutter, and take a structured and methodological approach to AI strategy. We then apply our frameworks to real world implementations of AI across industry sectors and critically examine the costs, benefits, and risks associated with such strategic decisions.
Examine the levers of firm sustainable competitive advantage.
Understand how technological change impacts incumbent competitive advantage.
View AI as a general-purpose technology that affects a broad range of industries.
Develop a basic understanding of the technology behind AI.
Simulate how AI works and impacts decision making.
Appreciate how AI can help companies leverage data as a source of competitive advantage.
Sketch the emergence of the new AI landscape and the business models around AI.
Craft an AI-based business strategy that combines traditional strengths of the firm with AI to deliver new products and services, effectively and efficiently, in existing and new markets.
Realize that AI may have unintended consequences and discuss strategies to address them.
Walk through the deployment of AI based strategy in organizations across varied settings.
Programme Content
The programme shall consist of multiple modules that together addresses the following aspects: Overview of Strategy Levers of Sustainable Competitive Advantage Technological Change and Incumbent Adaptation AI as a General-Purpose Technology AI and the Prediction Problem Data – The New Oil When is AI better? When does AI falter? AI as substitute and AI as complement AI Technology Landscape AI Deployment Process AI in Action Simulation Deploying an AI Strategy Risks associated with AI and Mitigation Strategies AI and Grand Challenges
Programme Objective
Examine the levers of firm sustainable competitive advantage.
Understand how technological change impacts incumbent competitive advantage.
View AI as a general-purpose technology that affects a broad range of industries.
Develop a basic understanding of the technology behind AI.
Simulate how AI works and impacts decision making.
Appreciate how AI can help companies leverage data as a source of competitive advantage.
Sketch the emergence of the new AI landscape and the business models around AI.
Craft an AI-based business strategy that combines traditional strengths of the firm with AI to deliver new products and services, effectively and efficiently, in existing and new markets.
Realize that AI may have unintended consequences and discuss strategies to address them.
Walk through the deployment of AI based strategy in organizations across varied settings.
Pedagogy
This programme will be delivered as a 25-hour course over five days. The instructors will employ innovative teaching methods including case studies, videos, classroom lectures, group activities, demos, and hands-on simulations to explore the concepts in the course. The participants shall be provided with relevant course materials including book chapters, case studies, and simulation logins.
Programme Audience
This programme is targeted towards senior managers who are engaged in developing or executing their organization’s technology and/or business strategy. The typical participant shall have an experience of 10-15+ years industry experience and shall be actively engaged or interested in strategic decision making through leveraging new age technologies.
Programme Benefits
The program is expected to benefit the participants in multiple ways. On completion of this programme, the participant will be able to:
Understand how AI affects firm competitive advantage. Obtain a technical overview of AI. Develop a process to leverage AI’s capabilities to solve business problems. Appreciate how data can be better leveraged through AI using a simulation. Understand how AI relates to strategic decision making. Develop and deploy an AI based business strategy. Address concerns with implementing AI in organizations.
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