Programme Content
Introduction to Artificial Intelligence (AI), Machine Learning (ML), Statistical Learning (SL) and Deep Learning (DL): Intuitive understanding of AI and Gen AI, Relationship between AI, ML, SL and DL; Converting a business problem into an analytics problem; analytics problem solving framework; Usecases of AI and Gen AI across different functional areas and industries; Business process automation using AI.
Machine Learning: Machine learning is the backbone of AI and Gen AI. We will discuss various algorithms such as Supervised, Unsupervised and Reinforcement Learning Algorithms. AI/ML Model Development: Feature Extraction; Feature Engineering; Feature Selection; Model Selection and Model Deployment.
Introduction to Descriptive, Predictive and Prescriptive Analytics:
Objectives of Descriptive Analytics: Storytelling using Data; Predictive Analytics Models: Regression, and Logistic Regression; Prescriptive Analytics: Linear Programming and Multi-Criteria Decision Making.
Generative and Agentic AI:
Develop strategies for Generative and Agentic AI adoption: Build a roadmap for integrating Generative and Agentic AI into the organization. Understand data governance and infrastructure requirements for AI-driven innovation. Align technology, platform, and talent strategies with AI objectives. Explore the principles and applications of Generative AI, including content creation, simulation, and personalization. Gain insights into Agentic AI systems, focusing on autonomous decision-making, multi-agent systems (MAS), and adaptive problem-solving.
Cases: Package Pricing at Mission Hospital; Improving Sales Conversion at Eureka Forbes using Machine Learning Algorithms.
Setting up an AI team: Choosing the right team; roles and responsibilities; Organizational Structure: centralized and distributed models; key skill set; fresh hire vs internal training.
Analytics Technology Landscape: Choosing the right tools and platforms for development and deployment of AI-based solutions.
Data Governance: Data Governance Framework; Data Privacy, Security, Quality and Responsibility; Digital Personal Data Protection (DPDP).
AI Deployment: AI in Sales and Marketing: Opportunity and Sales Conversion; Channel Optimization; Customer Lifetime Value; AI in operations: Supply Chain Analytics; AI in Retail: Assortment Planning, Brand Switching, Promotion Effectiveness; AI in Banking and Finance: Credit Rating.

