Artificial Intelligence: Business Strategies and Applications

Program Overview: The Artificial Intelligence: Business Strategies and Applications Program

The Artificial Intelligence: Business Strategies and Applications program from UC Berkeley Executive Education is designed to help professionals lead the AI transformation taking place across industries. With the generative AI market projected to reach US$1.3 trillion by 2032, according to Bloomberg Intelligence, business leaders are under growing pressure to turn AI’s potential into real business value.

The Artificial Intelligence program focuses on connecting automation, prediction, personalization, and risk modeling to measurable outcomes, including efficiency, innovation, and growth. You will engage with decision-making models, executive-level simulations, and AI application playbooks to understand how to evaluate opportunities and lead adoption efforts. Through live and recorded sessions, case studies, applied learning, interactive discussions, and a capstone project, the program bridges the technical and strategic dimensions of AI to help you drive meaningful change within your organization.

In this program, you will:

Learn AI’s current capabilities and applications and its future potential

Learn how to leverage generative AI models and simulations for prediction

Learn how to organize and manage successful artificial intelligence application projects

Grasp the technical aspects of artificial intelligence well enough to communicate effectively with technical teams and colleagues

Learn how to avoid pitfalls associated with these new technologies

Build your leadership credibility by obtaining a certificate of completion from UC Berkeley Executive Education

What You Will Learn in the Artificial Intelligence Program

Gain a high-level overview of technologies, including capabilities and limitations, while understanding generative AI, its methods, and its business applications.

Learn about supervised and unsupervised learning and the importance of data and obtaining and managing it for machine learning.

Understand the transition from traditional machine learning to neural networks and deep learning and their common applications.

Learn about the ways in which machines perceive and communicate computer vision, natural language processing, genAI, and recent developments such as generative adversarial networks (GANs) and recurrent neural networks (RNNs).

Grasp what traditional robotic automation can and cannot do and the new wave of AI-driven automation, such as robots with eyes and robots that can adapt.

Recognize the implications of genAI on business strategy and how to develop and execute an AI strategy to create a competitive advantage.

Discover how to embed artificial intelligence in your organization and the challenges of organizational transformation.

Identify what new problems artificial intelligence can help solve, how it will continue to transform businesses, and how you can prepare for the future of AI.

Note: module topics are subject to change.

Join local alumni chapters or clubs in your region

Participate in the annual Berkeley Haas Alumni Conference

Attend select Berkeley Haas and Berkeley Executive Education Networking events open to the COBE community

Activate an @haas.executivealumni.berkeley.edu email forwarding address

15 percent discount on the list price of future eligible Berkeley Executive Education programs

30 percent discount on the list price of future eligible programs after completion of your Certificate of Business Excellence

Public visitor access to select campus libraries and university database services

A one-year complimentary digital subscription toCalifornia Management Review

Berkeley Haas Alumni newsletter

Berkeley Haas Alumni Jobs e-Newsletter featuring job postings from distinguished employers

Haas Insights offering the latest research and thought leadership from industry speakers and faculty

Note: All benefits are subject to change. The discounts mentioned may not be combined with other promotions or special offers.

Who Is the Artificial Intelligence Program For?

Senior leaders, such as C-suite executives, responsible for integrating AI into business strategy

Senior managers and executives managing teams or AI-driven projects

Functional business heads exploring AI opportunities across departments

Mid-career professionals seeking to enhance their career prospects through emerging technologies

Data scientists and analysts working in business intelligence or data analytics domains in which AI may be beneficial

Professionals eager to upskill and advance their careers as AI applications evolve in the business world

AI applications: Learn AI’s current capabilities and applications and its future potential

Generative AI: Learn how to leverage generative AI models and simulations for prediction

AI implementation: Learn how to organize and manage successful artificial intelligence application projects

AI fluency: Grasp the technical aspects of artificial intelligence well enough to communicate effectively with technical teams and colleagues

Responsible AI: Learn how to avoid pitfalls associated with these new technologies