Programme Content
The following themes will be covered during the programme:
1. Artificial Intelligence and Business Strategy: Understanding AI as a strategic capability; implications for industry structure, competition, differentiation, and value creation.
2. Fundamentals of AI for Business Leaders: A managerial overview of machine learning, deep learning, generative AI, AI agents, intelligent systems, and analytics-driven decision-making.
3. Reimagining Business Models in the AI Era: How AI changes products, services, platforms, ecosystems, pricing, personalization, and competitive positioning.
4. AI for Operations and Customer Experience: Use of AI for productivity and efficiency, personalization, service quality, customer support, recommendation systems, and experience design.
5. Analytics, AI Agents, and Intelligent Decision Systems: Leveraging AI for decision support, automation, resource allocation, operational excellence, and managerial productivity.
6. Governance, Risk, and Responsible AI: Understanding AI risks, bias, explainability, privacy, accountability, compliance, and governance mechanisms.
