XLRI - Xavier School of Management

Artificial Intelligence (AI) and Marketing: From Mindset to Action

XLRI - Xavier School of Management

Marketing

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Programme Content

A mix of case study discussions, lectures, and hands-on exercises with data.

Module 1: Augmented reality and virtual reality: Definition, Best practices, challenges, and opportunities.

Module 2: Predictive Analytics using Machine Learning Techniques- Big ML

Module 3: Role of Chatbots: Customer Acquisition and Retention using voice-activated Content

Module 4: Creating Dashboards using AI-driven insights- Sisense.

Module 5: Privacy Concerns and Cookie less future.

Programme Audience

Practitioners (Middle and Senior Managers) and Researchers working in the marketing area

Other programs in this subject area you might find useful

Same topic, Similar duration - Broader exploration across all institutes

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  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Programme Objective
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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

XLRI - Xavier School of Management

Executive Education Office

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https://www.xlri.ac.in
Jamshedpur, India

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Artificial Intelligence and Marketing: From Mindset to Action | XLRI