Indian Institute of Management Mumbai

Art & Science of Storytelling

Indian Institute of Management Mumbai

Organizational Behavior and HRM

About Programme

About the Program

Our brains are wired for stories. Stories move, engage, motivate, and inspire people. It is an essential skill for ensuring impactful results, be it for cracking interviews, advancing career, selling ideas, persuading investors, encouraging teams, and/or inspiring people. This program is designed to understand various nuances of storytelling. The program intends to guide professionals on the importance of framing, methods to hone communication skills for effective delivery, decode ones own storytelling approach and learn techniques for crafting compelling stories.

Programme Content

Session 1: Stories that inspire: Setting the Context

Why storytelling?

Passion & purpose

Session 2: Art of framing stories within context

Defining the objective

Three-act story

Session 3: Beyond words

Truths of a storyteller

Power of three

Session 4: Elements of storytelling

Authenticity

Clarity, simplicity & brevity

Self-engagement

Significance of non-verbals

Analogies & metaphors

Imagery

Session 5: Decoding the power of persuasion

Pathos, Ethos, Logos

Moving from words to action

Session 6: Igniting emotions in others

Application of emotional intelligence in storytelling

Establishing rapport & connect

Capturing the audience and establishing executive presence

Programme Objective

The objectives of the programme are:

Understand ways to package your ideas with context, emotion, and relevance.

Build effective storytelling skills for engaging your listeners.

Decode your own storytelling approach.

Learn and integrate various techniques of storytelling specific to the audience and context.

Programme Audience

Target Participants:
I
ndustr
y
professionals across all domains, entrepreneurs, academicians, and researchers.

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Contact us for the further details

Speak with an Advisor

  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Faculty Information
  3. Contact Person Details
  4. Testimonials
  5. Programme Benefits

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Indian Institute of Management Mumbai

Executive Education Office

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https://www.iimmumbai.ac.in
Mumbai, India

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Art & Science of Storytelling | IIM Mumbai