Analytics for Market Research [Batch-1]

This five-day programme covers the essential market research techniques that can be used for generating customer insights and formulating winning strategies in competitive markets. The coverage includes hands on exposure to statistical software and cases and data sets from a variety of industries. The in-class learning would be supplemented by assignments and mini-projects through which the participants will be able to absorb the concepts and implement them in an effective manner.

In today’s rapidly evolving market landscape, organizations must leverage both traditional survey based methods and digital analytics to generate actionable customer insights and maintain a competitive edge. This five-day executive education programme on Analytics for Market Research equips professionals with the essential analytical tools to optimize market research across both conventional and digital channels. Covering critical topics such as problem formulation, research design, statistical inference, predictive modeling, and AI-driven market research applications, the programme ensures a well-rounded understanding of both structured survey-based approaches and unstructured digital data analysis. Participants will gain hands-on experience with statistical software, real-world case studies from various industries, and advanced techniques for designing effective surveys, segmenting customers, and optimizing marketing campaigns. This programme is ideal for professionals from corporate, consulting, and public sectors who seek to integrate survey analytics and digital market intelligence into their strategic decision-making.

The course will follow a blended learning approach, combining conventional lectures, interactive case studies, hands-on exercises, and group discussions to ensure a comprehensive learning experience. Participants will work on various datasets, engage in practical problem-solving activities, and apply analytical techniques through guided exercises. The course will also feature industry examples and insights, enabling professionals to bridge the gap between theory and practical market research applications.

Senior and middle-level managers in the marketing, business development, market research, advertising and sales functions who have a basic understanding of marketing and customers.

Participants will leave this programme with a robust understanding of market research analytics and its practical applications in solving real-world business challenges. They will acquire proficiency in key statistical and machine learning techniques, including A/B testing, regression analysis, cluster analysis, and conjoint analysis, enabling them to derive meaningful consumer insights.By mastering data visualization and storytelling, they will be able to communicate findings effectively to stakeholders, fostering data driven decision-making within their organizations. Additionally, hands on exposure to industry-standard analytical tools will enhance their technical competency, positioning them as valuable assets in their teams. In the long term, businesses will benefit from improved customer segmentation, optimized marketing efforts, and the ability to integrate insights from both structured surveys and digital analytics—ultimately driving smarter, more effective decision-making in competitive markets.