Analytics for Effective Marketing Decision

Data driven marketing decision has become a mainstream practice by majority of marketing organizations in recent times. Customers are more empowered and connected than ever and becoming more so. Customers have access to information anywhere, anytime – where to shop, what to buy, how much to pay, etc. As consumers are having more choices, they are becoming more demanding. That makes it increasingly important to predict how customers will behave when interacting with market, so you can respond accordingly. Customer analytics comprises of tools and techniques that help in capturing insights on customer behaviour at competitive and diverse marketplace that are anticipated, relevant and timely. The insights generated through customer analytics help in creating accurate view of a customer to make decisions about how best to acquire, engage, retain, expand customer base and grow sale for existing customer.

To become an intelligent user of emerging analytic tools and techniques, one will need to have a clear road map. The foremost reason of the program is to provide unique platform where participants can learn use of contemporary customer analytics tools and techniques for appropriate marketing decision to acquire, engage, retain, expand customer base and grow sale for existing customer.

Predominant methodology of learning will be throughpresentations, classroom exercises and real life business applications example demonstration through videos, conversation and collaborative learning

Marketing professionals

Analytics professional

IT specialist/Data Scientists

Data analyst

Academicians

Doctoral students