Porto Business School

AI Strategy for Executives

Porto Business School

Innovation, Digital & Technology

About Programme

72%

of organizations use AI in at least one business function.

McKinsey, 2024

40%

higher productivity growth in companies most exposed to AI.

PwC, 2026

2× faster

is the pace of change in the skills required for roles most exposed to AI.

PwC, 2026

79% vs. less than 25%

of leaders consider AI a strategic priority, yet fewer than 25% feel confident evaluating business cases or managing its risks.

Deloitte, 2024

Programme Content

AI Transformation & Executive Sponsorship

Understand the strategic relevance of AI and its implications for leadership.

Develop the executive vision and sponsorship required to drive AI transformation.

Distinguish hype from real business value and understand what AI can and cannot do today.

Christina Stathopoulos

Generative AI & Agentic Leadership

Understand the current capabilities, limitations, and strategic implications of generative AI and AI agents.

Assess how these technologies can enhance productivity, decision-making, innovation, and business performance.

Daniel Pereira

Real-World AI Use Case Walkthrough

Explore a real-world case step by step, from framing an AI opportunity to assessment, implementation, and value creation.

Gain practical exposure to analytical AI through the experience of professionals working directly on the implementation of these solutions.

Daniel Pereira

AI Opportunity Identification & Prioritization

Identify AI opportunities with the greatest potential to create lasting value.

Prioritize initiatives based on strategic alignment, feasibility, expected impact, and other business drivers.

Map AI applications across industries and analyze their strategic implications.

Christina Stathopoulos

Data Foundations & Organizational Readiness

Understand the data and technology capabilities that support successful AI adoption.

Recognize data as a strategic asset and a foundation for scalable, high-impact AI initiatives.

Christina Stathopoulos

Responsible AI & Governance

Navigate the ethical, regulatory, governance, and risk considerations associated with AI implementation.

Build frameworks that support responsible, trustworthy, and compliant AI adoption.

Christina Stathopoulos

People & AI Culture

Understand the roles required in an AI-ready organization.

Foster a culture built around data, experimentation, transparency, and continuous learning.

Lead the organizational change required to integrate AI as a sustainable business capability.

Christina Stathopoulos

Executive Dialogue, Peer Exchange & Final Presentations

Debates, structured discussions, and peer exchange challenge assumptions and deepen understanding of AI in a business context.

Work in groups to develop and present strategic recommendations for a real-world case, with feedback from participants and faculty.

Christina Stathopoulos

Programme Objective

Real implementation experience

Christina Stathopoulos, founder of Dare to Data and international keynote speaker, leads a faculty of professionals with direct experience implementing AI. They share what worked, what did not, and the lessons learned from those projects.

AI strategy through a business lens

Designed for executives, the program focuses on the strategic, organizational, ethical, regulatory, and leadership dimensions of AI rather than technical implementation or programming.

Executive decisions applied to real challenges

Simulations, business cases, and debates draw on real organizational challenges and connect learning directly to the decisions leaders face in their day-to-day roles.

Exchange among leaders from different industries

Leaders from different industries compare approaches, challenge assumptions, and share concrete experiences of AI adoption and implementation.

Programme Audience

CEOs and Managing Directors

Leaders who need to define and communicate a credible AI strategy, respond to board expectations, and support investment decisions.

CIOs, CTOs, and Chief Digital Officers

Executives looking to connect technology capabilities with business priorities and create a common language between technical teams and management.

COOs and Operations Directors

Leaders facing resistance to change, unclear ownership of AI, and the need to assess their teams’ readiness.

CMOs and Marketing Leaders

Decision-makers who need to distinguish real opportunities from hype and prioritize AI initiatives with the potential to create measurable value.

Strategy Directors and VPs

Professionals responsible for evaluating build, buy, or partner options and estimating returns before committing resources.

Founders and Entrepreneurs

Leaders integrating AI into their business models and looking to separate sustainable competitive advantage from passing trends.

Programme Benefits

72%

of organizations use AI in at least one business function.

McKinsey, 2024

40%

higher productivity growth in companies most exposed to AI.

PwC, 2026

2× faster

is the pace of change in the skills required for roles most exposed to AI.

PwC, 2026

79% vs. less than 25%

of leaders consider AI a strategic priority, yet fewer than 25% feel confident evaluating business cases or managing its risks.

Deloitte, 2024

AI judgment

Understand what AI can do today, where its limitations lie, and in which contexts it can generate real value.

Generative AI and agentic systems

Assess how emerging AI capabilities can contribute to productivity, innovation, and decision quality.

A common language between business and technology

Strengthen your ability to collaborate with technical teams without delegating strategic AI decisions.

Strategy and prioritization

Identify opportunities and prioritize initiatives based on strategic alignment, feasibility, and expected impact.

Responsible AI and Governance

Integrate ethics, privacy, regulation, and risk into AI decision-making.

An AI-ready organization

Understand the roles, processes, data, and culture required to turn isolated initiatives into a sustainable organizational capability.

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Contact us for the further details

Speak with an Advisor

  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Testimonials
  3. Brochure

Prashansa Uttam

Programme Advisor

+91 9403890085contact@echomind.oneMon – Fri, 9am – 5pm IST

Porto Business School

Executive Education Office

Daniela Pinto
+351 932 611 332
dspinto@pbs.up.pt
https://www.pbs.up.pt/en/
Matosinhos, Portugal

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AI Strategy for Executives | Porto Business School