Ivey Business School

AI Strategy for Competitive Advantage

Ivey Business School

AI

About Programme

We all know that AI is reshaping work. But for many organizations, its impact still feels disconnected from the strategic choices that drive growth. You know your organization needs to act, but struggle to separate hype from substance, individual productivity gains from enterprise-level opportunity, and interesting use cases from decisions that will shape competitive advantage.

AI Strategy for Competitive Advantage helps leaders make clearer, more confident choices about AI’s role in their business. Through an integrated blend of strategy, economics, and hands-on technology fluency, you will examine how AI is changing cost structures, customer value, competitive moats, business models, and the work itself.

You will leave with a stronger point of view on where AI is likely to matter most in your organization, how to assess competing opportunities, and what capabilities, data, partnerships, and leadership choices are needed to turn AI from experimentation into a real strategic advantage.

Programme Content

Building a Strategic AI Roadmap
Assess whether AI’s main impact on your organization will be in product, process, or business model innovation, and align initiatives to create value.
Identify where your business model drives standardization versus differentiation—and how each can be used strategically to strengthen existing advantages or create new ones.
Apply proven strategic frameworks like Porter's Five Forces, the Innovator's Dilemma, or the Blue Ocean Value Curve to evaluate how you will respond to AI-driven change.
Apply proven strategic frameworks like Porter's Five Forces, the Innovator's Dilemma, or the Blue Ocean Value Curve to evaluate how you will respond to AI-driven change.
Navigating Disruption with Confidence
Separate real AI impact from noise and hype by clarifying the sources of your business’ competitive advantage and how they will be impacted by AI.
Separate real AI impact from noise and hype by clarifying the sources of your business’ competitive advantage and how they will be impacted by AI.
Make informed decisions on whether to build, buy, or partner for AI solutions, while aligning efforts with both business unit goals and enterprise strategy.
Move beyond individual chat-based AI tools to understand the next wave of AI applications, including agentic systems and AI integrated with structured, enterprise data.

Earn a Certificate and Extend Your Learning

This program counts toward the Ivey Certificate in AI Leadership .

Finish this program plus Leading Digital Transformation for AI to earn the certificate and build the judgment to apply AI in your unit with confidence.

Learn more about the certificate →

Programme Audience

This program is designed for leaders who are responsible for shaping how their team, function, business unit, or organization responds to AI-driven change.

Ideal participants include:

Mid-to-senior level leaders in strategy, operations, innovation, digital transformation, product, customer experience, or enterprise change.
Business unit and functional leaders who need to evaluate AI opportunities across products, processes, workflows, or business models.
Decision-makers involved in AI investment, adoption, or capability-building decisions who need a clearer framework for what to prioritize.
Cross-functional change agents who need to bridge strategy, technology, data, and organizational execution.

Participants do not need a technical background. Some hands-on familiarity with generative AI tools is helpful, but the focus is on strategic judgment, not coding or technical implementation.

This program is not designed as a prompt-engineering course or a technical AI development program. It is for leaders who need to understand enough about the technology to make better business decisions.

Programme Benefits

Assess whether AI’s main impact on your organization will be in process innovation or product innovation and align initiatives accordingly.
Distinguish areas in your business model where AI acts as homogenizer, lowering the barriers to entry, and areas where AI acts as a strategic differentiator, deepening existing competitive advantages, and opening up new ones.
Apply proven strategic frameworks like Porter's Five Forces, Business Model Canvas, and the Innovator's Dilemma to evaluate how AI is reshaping your industry and business unit.
Separate real AI impact from noise and hype by clarifying the sources of your business’ competitive advantage and how they will be impacted by AI.
Use frameworks like FLUX to navigate uncertainty, and determine appropriate response strategies without overreliance on instinct or inertia.
Make informed decisions on whether to build, buy, or partner for AI solutions, while aligning efforts with both business unit goals and enterprise strategy.

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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Ivey Business School

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https://www.ivey.uwo.ca
Milan, Canada

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AI Strategy for Competitive Advantage | Ivey Business School