AI Strategies for Business Transformation: Generative and Agentic Intelligence

Kellogg School of Management

Online

About Programme

Artificial intelligence (AI) implementation is driving unprecedented growth and innovation across industries. Business leaders are seeking substantial returns from this technology. However, challenges such as substandard data assessments, misaligned strategies, and a lack of AI advocacy are making it difficult for organizations to unlock the real business value of AI.

The AI Strategies for Business Transformation: Generative and Agentic Intelligence program from Kellogg Executive Education empowers forward-thinking business leaders like you to leverage AI and generative AI (gen AI) for strategic impact in areas, including customer experience, talent productivity, new product development, and personalized marketing, unlocking real business value with tangible impact. Over eight weeks, you will gain insights on AI agents and learn value propositions in business implementation to improve productivity, drive revenue growth, and enhance innovation.

Leveraging the academic and professional experience of a globally recognized AI expert, this online program explores sustainable frameworks and strategies for both horizontal and vertical AI integration across industries and business functions. You will use case studies, frameworks and principles, industry examples, and a capstone project to understand data-driven decision making and practical applications of gen AI, and gain agentic AI insights. This program will empower you to emerge as a leader who can drive digital transformation through strategic AI integration.

Experience a comprehensive learning journey with Kellogg Executive Education that combines two expert-led programs

Programme Content

Module 1: Foundations of AI—From Prediction to Creation to Autonomy

Articulate the evolution of AI from traditional to generative for a specific use case

Discuss the trade-offs of using prediction and creation models

Develop a roadmap for an AI initiative business case using the AI Canvas framework

Module 2: AI and Customer Experience Management

Articulate where and how gen AI enhances customer experience across touchpoints

Identify automation/AI use cases for internal marketing, sales, and customer support functions

Design a personalized customer engagement strategy using gen AI tools

Module 3: AI and Operations Management

Write a conceptual hypothesis based on data sources within a case analysis

Identify focus points to further analyze a case analysis utilizing data exploration

Apply gen AI to the Enerwind case study

Module 4: AI and Business Support Functions

Explore how gen AI is automating HR, finance, and IT functions—from drafting contracts to managing payroll

Identify HR functions that can be optimized by AI

Explore AI automation tools that can be used to optimize HR functions and pain points

Module 5: AI Applications in Selected Industries

Discuss how gen AI is being applied across key industries, including healthcare, retail, and financial services

Discover how gen AI is reshaping product design, diagnostics, and personalized financial services

Develop a vertical-specific AI strategy for a chosen industry

Module 6: Generative AI and Creative Industries— Transforming Media, Art, and Design

Explore the ethical considerations and IP challenges in AI-generated content

Create a gen AI-powered product story for a brand

Module 7: AI and Business Transformation—Strategy, Capabilities, and Governances

Recognize the principles and best practices for AI governance to ensure responsible use

Explore how organizations are moving toward zero-touch enterprise models

Apply AI CMM to an organization of your choice

Module 8: AI and Society—Ethics, Regulation, and Jobs

Understand the broader societal impact of AI, including labor markets, policy, and ethics

Explore how businesses can leverage AI for social good while addressing the challenges it brings

Discuss the future of work in an AI-powered world, including the role of human-AI collaboration

Programme Audience

Executives and strategic decision makers seeking actionable AI insights to drive innovation and transformation and align AI capabilities with strategic organizational goals, scaling businesses and staying ahead of the competition

Senior technology leaders in healthcare, finance, and IT looking to use AI’s transformative potential to reduce costs and improve efficiencies, identify gen AI capabilities and areas for improvement, and align AI solutions with industry-specific operational and regulatory challenges

Functional heads and department leaders wanting to integrate gen AI into various functions, including marketing, HR, and finance; leverage gen AI to optimize the customer journey and enhance their experience; and gain actionable insights and AI tools to personalize customer service

AI policy advisors, consultants, and investors looking to navigate the ethical and governance challenges of AI in public and private sectors, guide clients through digital transformation and AI implementation, and evaluate AI business models for scalability

Programme Benefits

Assess the impact of AI and gen AI on business growth, productivity, and innovation in diverse organizational contexts

Apply frameworks to assess AI readiness, including the AI Canvas 2.0, the AI Radar 2.0, and the AI Capability Maturity Model (CMM)

Identify high-value AI use cases across customer experience, operations, and support functions — tailored to industry needs

Recognize the ethical, governance, and societal implications of AI, ensuring responsible and ethical implementation

Design an AI transformation plan and strategic transformation roadmap for an organization

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Pedagogy (case method, experiential learning, coaching, simulations)
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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Kellogg School of Management

Executive Education Office

315.502.3308

mailto:learner.successemeritus.org

https://www.kellogg.northwestern.edu

Evanston, USA

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