Indian Institute of Technology Kanpur

AI-Powered Social Media Marketing: From Content to Conversion

Indian Institute of Technology Kanpur

Digital Marketing

About Programme

Highlights:

2-hour masterclass with real-time AI demos, see social media automation in action
Learn how to generate 100+ Instagram creatives and build LinkedIn content systems using AI
Understand creative velocity, AI content stacks, and modern B2B content engines
Real brand case studies (Boat) and practical frameworks, built for execution, not theory

Programme Benefits

AI-Powered Social Media Workflows

Learn how to automate content creation across Instagram and LinkedIn using structured AI systems.

Instagram Creative Scaling Framework

Understand the 4-layer AI stack to generate high-performing creatives, carousels, and ad assets at scale.

LinkedIn B2B Content Engine

Build a consistent 5-post/week cadence designed for thought leadership and inbound lead generation.

Practical, Self-Paced Learning

Learn through pre-recorded demos of building Instagram creatives and a 30-day LinkedIn content plan using AI.

Claims Audit & Compliance Awareness

Learn to identify misleading claims and apply a practical checklist aligned with ASCI guidelines.

Industry Case Studies & Application

Analyze how brands like Boat execute high-volume social media strategies using AI.

Pathway to Advanced Program

Get a structured preview of the 6-month Advanced Digital Marketing journey and execution roadmap.

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  1. Pedagogy (case method, experiential learning, coaching, simulations)
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Prashansa Uttam

Programme Advisor

+91 9403890085contact@echomind.oneMon – Fri, 9am – 5pm IST

Indian Institute of Technology Kanpur

Executive Education Office

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https://www.iitk.ac.in
Kanpur, India

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AI-Powered Social Media Marketing: From Content to Conversion | IIT Kanpur