Indian Institute of Management Rohtak

AI-Powered Product Management & Growth Marketing Programme

Indian Institute of Management Rohtak

About Programme

Prestigious Certification:

Receive a Certificate of Completion from IIM Rohtak, recognizing your achievement.

Future-Proof Career Gateway:

Launch into a high-growth, future-proof product management career with in-demand skills.

Advanced Curriculum:

Access cutting-edge content, simulations, and evaluations focused on real-time project implementation.

World-Class Faculty:

Learn directly from IIM Rohtak’s top-tier faculty and industry experts.

Vibrant Professional Networking:

Build valuable connections with peers, faculty, and industry leaders for career growth.

Campus Immersion:

Engage in an optional 2-day offline experience at IIM Rohtak for product labs, workshops, and networking.

Programme Content

Module 1: Marketing Fundamentals & Branding
• ICPs and market segmentation, Positioning, Brand storytelling. Tools: HubSpot, Canva.
Module 2: Product Thinking
• Product concept, Concept maps, concept combination table, Product lifecycle.
Module 3: UX, Prototyping & Product Analytics
• Wireframes, user flows, prototyping, Usability testing, Retention analysis. Tools: Figma, Hotjar.
Module 4: Business Application of AI in Product & Marketing
• AI-driven personalization, Journey orchestration using LLMs, Predictive analytics. What is Agentic AI, Agentic vs traditional AI, properties of autonomous agents, Assistants API, and human-in-the-loop AI ethics. Tools: ChatGPT, OpenAI Assistants API, Midjourney, Looker Studio.
Module 5: Digital Strategy for Products
• Problem-solution fit, competitor analysis, business model canvas, strategic canvas.
Module 6: Digital Growth Channels
• Performance marketing, Paid ads (Meta, Google), SEO/SEM, email, influencer marketing, Campaign optimization and performance marketing. Tools: Meta Ads, Google Ads.
Module 7: Agile, Roadmaps & Stakeholder Management
• Roadmapping, Sprint planning, Stakeholder management. Tools: Jira, Notion.
Module 8: Integrative Project
• Team-based project to build a roadmap on product MVP, launch, and growth.

Testimonials

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Testimonial Source

Program Certificate

certificate

Earn a certificate after the course completion. Certificates will be issued by the institute..

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Speak with an Advisor

  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Target Audience
  3. Programme Objective
  4. Programme Benefits

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Indian Institute of Management Rohtak

Executive Education Office

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https://www.iimrohtak.ac.in
Rohtak, India

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AI-Powered Product Management & Growth Marketing Programme | IIM Rohtak