Indian Institute of Management Calcutta

AI-Powered Product Management (AIPPM)

Indian Institute of Management Calcutta

Functional Programmes

About Programme

The AI-Powered Product Management programme by Indian Institute of Management Calcutta is designed for working professionals to:

build product strategy and lifecycle management capabilities;
enhance analytical, innovation, and customer-centric thinking; and
develop into strategic product leaders driving product-led growth.

This nine month programme provides a comprehensive understanding of product management from ideation to launch and scale through a blend of live online sessions, case studies, simulations, and a capstone project. Participants will also gain exposure to emerging areas such as agile product management, analytics, digital transformation, and AI-driven decision-making.

Programme Content

Module 1: Foundations of Product Management & Product Thinking Introduction to Product Management Evolution of Product Management, Role of Product Manager, Product Owner vs Product Leader Product Lifecycle Product Lifecycle Management, Product Thinking, Customer-Centric Products Product-Led Growth Product-Led Growth Fundamentals, Digital Product Ecosystem Module 2: Customer Discovery & Market Opportunity Customer Discovery Customer Discovery Frameworks, Problem Identification Market Research Market Research, Competitive Intelligence Customer Understanding Persona Development, Customer Journey Mapping Product-Market Fit Product-Market Fit Frameworks, Jobs-to-Be-Done Methodology Module 3: Product Strategy & Roadmapping Product Strategy Product Vision, Strategy Development Business Models Business Model Design (B2B, B2C, Platform) Product Planning Product Portfolio Management, Strategic Planning Roadmapping Roadmap Prioritization Frameworks Platform Strategy Platform & Ecosystem Strategy Module 4: Design Thinking & User Experience Design Thinking Design Thinking Framework User Experience UX Research, Customer Experience Design Prototyping Wireframing, Prototyping Testing Usability Testing, Accessibility Design Module 5: Agile Product Development & Execution Agile Methodology Agile & Scrum Framework Product Development Backlog Management, Sprint Planning MVP Strategy MVP Development, Lean Product Development Execution Cross-functional Team Collaboration Module 6: Product Analytics & Data-Driven Decisions Product Metrics Product Metrics & KPIs Analytics Framework North Star Metrics, Funnel Analysis Experimentation A/B Testing, Experimentation Growth Analytics Customer Analytics, Growth Analytics Module 7: Go-To-Market Strategy & Product Launch Product Positioning Product Positioning & Messaging Pricing Strategy Pricing Strategy & Monetization Go-To-Market Go-To-Market Planning Product Launch Product Launch Frameworks Growth Strategy Customer Acquisition Strategy Module 8: AI-Driven Product Management AI in Product AI in Product Strategy Generative AI Generative AI for Product Innovation AI Applications AI-Driven Personalization Intelligent Products Automation & Intelligent Products AI Governance AI Ethics & Governance Module 9: Digital Product & Platform Management Platform Models Platform Business Models SaaS Products SaaS Product Management API Economy API Economy & Integrations Digital Transformation Digital Transformation Strategy Cloud Products Cloud-Based Product Management Module 10: Product Leadership & Stakeholder Management Leadership Product Leadership Skills Stakeholder Management Stakeholder Management Cross-functional Leadership Influencing Without Authority Team Management Product Team Building Module 11: Scaling Products & Growth Strategy Product Scaling Scaling Digital Products Growth Strategy Product-Led Growth Retention Strategy Retention & Engagement Market Expansion International Market Expansion Module 12: Emerging Trends in Product Management Future Technologies AI-Native Products Blockchain Web3 & Blockchain Products IoT IoT Product Management Sustainability ESG & Sustainable Products Future of Product Future of Product Management Capstone Project Product Strategy Product Strategy Development MVP Design MVP Design & Development GTM Strategy Go-To-Market Strategy Final Presentation Capstone Presentation

Alumni Benefits

LDP participants who complete the programme successfully become the Alumni of IIMC Executive Education, which currently has over 35,000 members.
LDP Alumni are given an email-id in the IIM Calcutta domain.
LDP Alumni can register in the IIM Calcutta Alumni portal either with this email-id or with their personal email-ids. The IIM Calcutta Alumni portal is a common platform for Alumni of all programmes of the Institute to interact with each other and stay connected with the Institute.
The Institute shares newsletters, important news and articles about the Institute and its activities, the achievements of the Institute's faculty, staff, students and alumni, upcoming events and programmes etc., on the portal.
Alumni can post their achievements, write about jobs or LIVE project opportunities for other alumni to see.
The IIM Calcutta alumni network can also be accessed on mobile phones through the mobile app.
Executive Education Alumni are entitled to a discount of 5% on the programme fee if they opt to do another LDP.
By using the different features of the IIM Calcutta portal, alumni across programmes can engage with each other in many meaningful ways. It is up to the alumni themselves to leverage the platform

Pedagogy

Pedagogy

The programme will be delivered through a blended learning approach using diverse pedagogical tools such as case studies, innovative e-books, campus workshops, and coverage of cutting-edge tools and technologies, ensuring an engaging and practical learning experience.

The programme will be delivered through a blended learning approach using diverse pedagogical tools such as case studies, innovative e-books, campus workshops, and coverage of cutting-edge tools and technologies, ensuring an engaging and practical learning experience.

Programme Audience

Programme is targeted at middle to senior level management professionals, entrepreneurs, managers and business leaders and professionals dealing with data and technology. The pedagogy will be through a blended learning approach using diverse pedagogical tools such as case studies, innovative e-books, campus workshops and with special emphasis on experiential learning. Participants looking to develop into strategic product leaders driving product-led growth may apply for the programme.

The programme is designed for professionals who aspire to build or enhance their expertise in product management and product leadership. It is ideal for mid- to senior-level professionals, managers, business leaders, entrepreneurs, startup founders, and technology or data professionals with a minimum of three (03) years of work-experience seeking to strengthen their capabilities in product strategy, customer-centric innovation, analytics, and strategic product leadership.

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Speak with an Advisor

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  4. Brochure

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Indian Institute of Management Calcutta

Executive Education Office

NA
NA
https://www.iimcal.ac.in
Kolkata, India

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AI-Powered Product Management | IIM Calcutta