IE Business School

AI-Powered Marketing

IE Business School

Digital

About Programme

Generative AI is changing how marketing gets done — from content creation to customer insight. As expectations rise and technologies evolve, marketers must build the skills to lead, adapt, and create impact in this new AI-powered environment.

This program is one of the five high-impact experiences in IE’s AI for Functions — a cutting-edge executive series exploring how generative AI is transforming professional fields. Designed for forward-thinking leaders, each program delivers an immersive, hands-on journey into AI’s real-world impact across key sectors like marketing, law, finance, healthcare, and HR.

Gain practical tools, actionable insights, and the strategic vision you need to drive AI-led innovation in your organization — starting now.

Programme Content

This program is part of IE´s AI for Functions, a series of programs around AI applied to different functions.

In this three-day journey, participants will explore 12 interactive sessions focused on understanding, applying, and leading generative AI in marketing.

Module 1: Foundations for AI-Driven Transformation (shared sessions for All IE's AI for Functions Programs)

This section aims to equip managers with a cross-functional, strategic, and ethical lens to engage with AI at scale in their domains.

Module 2: UNDERSTANDING AI’S ROLE IN MODERN MARKETING

The evolution of AI in the workplace
The Acceleration Era

MODULE 3: FROM OPPORTUNITY TO EXECUTION — BUILDING YOUR AI TOOLKIT

Opportunity Scanning & Prioritization
Data & Infrastructure Essentials
Toolbox deep-dive-build, buy or plug-in?
Rapid Prototyping Workshop
Business-case & Risk Canvas
AI-Portfolio Road-Mapping

MODULE 4: SCALING AI WITH STRATEGY, TEAMS & CULTURE

Governance, Ethics & Risk management
Talent & Operating Models
Change Leadership & Culture Building
Scaling Success & Continuous Learning

Programme Audience

Marketing professionals seeking to future-proof their careers by learning how to apply generative AI in real business contexts.
Brand, content, and digital leads looking to boost efficiency, speed, and creativity through AI-powered tools.
Entrepreneurs and business owners who want to scale marketing efforts without scaling headcount.
Professionals in agencies, startups, or large organisations who need to lead AI adoption with clarity and confidence — not hype.

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Contact us for the further details

Speak with an Advisor

  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Programme Objective
  3. Testimonials
  4. Programme Benefits
  5. Brochure

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

IE Business School

Executive Education Office

MARINA TOMÁS ESQUIVA
tel:+34650698074
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https://www.ie.edu/business-school
Madrid, Spain

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AI-Powered Marketing | IE Business School