AI Powered Digital Marketing – Advanced Certification Program

Learn Performance Marketing, AI-powered Digital Marketing, and Growth Strategies through a practical online program. Gain hands-on knowledge of paid media, analytics, automation, and AI-driven campaigns to drive business growth.

What you'll learn

Skills you'll gain

Performance marketing execution across Meta, Google, and YouTube advertising platformsCampaign strategy, audience targeting, retargeting, and budget optimizationSEO fundamentals, keyword research, content planning, and social media strategyCampaign analytics, conversion tracking, reporting, and AI-assisted marketing workflowsMarketing automation basics, CRM nurture flows, and campaign implementation skillsConversion rate optimization, landing page analysis, and data-driven campaign scaling

Preparing Marketing Assets for Execution

Key Topics

Website readiness and landing page prerequisites

AI tools onboarding for marketing workflows

Essential marketing platforms and execution setup

Account creation for campaign deployment

Asset organization for performance campaigns

Environment preparation for live campaign execution

Learning Outcome:

Establish a structured digital marketing environment by preparing essential platforms, tools, and campaign assets required for seamless execution across subsequent modules.

Download Full Curriculum

Google Search Ecosystem, YouTube & Advertising

Key Topics

Search intent mapping and keyword strategy

Google Ads account structure fundamentals

Bidding strategies and Quality Score optimization

YouTube ad formats: bumper, skippable, in-stream

Full-funnel YouTube campaign strategy

SEO fundamentals for performance marketing

Learning Outcome:

Develop the capability to design and optimize search and video advertising campaigns using structured keyword targeting, bidding logic, and performance metrics.

Download Full Curriculum

Module 2: Meta Ads Ecosystem & Performance Marketing

Key Topics

Meta campaign structure and objectives

Audience strategy: core, custom, lookalike

Pixel implementation and retargeting logic

Creative testing and budget optimization

AI-assisted ad copy and messaging frameworks

WhatsApp integration for engagement

Learning Outcome:

Build proficiency in launching and optimizing Meta advertising campaigns through audience targeting, creative experimentation, and data-driven budget allocation.

Download Full Curriculum

Email Marketing & CRM Automation

Key Topics

Email marketing funnels and workflows

Lead capture and segmentation frameworks

Drip campaigns and nurture sequences

CRM automation using HubSpot

Behavioral triggers and personalization

Campaign performance monitoring

Learning Outcome:

Acquire the ability to design automated email journeys that improve lead nurturing, customer engagement, and campaign conversion performance.

Download Full Curriculum

Analytics, GA4 & Tag Manager Mastery

Key Topics

GA4 fundamentals and event tracking

Google Tag Manager configuration

Cross-platform conversion tracking

Attribution models and funnel analysis

CPA and ROAS forecasting

Performance dashboard development

Learning Outcome:

Learn to configure analytics systems for campaign tracking, enabling accurate performance measurement and informed optimization decisions.

Download Full Curriculum

AI-Powered Performance Marketing

Key Topics

Persona generation using AI tools

Prompting frameworks for ad creatives

Content repurposing methodologies

AI-assisted campaign analysis

Performance reporting workflows

Answer Engine Optimization (AEO)

Learning Outcome:

Leverage AI-enabled workflows to enhance campaign ideation, execution efficiency, and performance interpretation across marketing channels.

Download Full Curriculum

Affiliate & Influencer Marketing

Key Topics

Affiliate marketing frameworks

Influencer collaboration models

Creator identification strategies

Outreach and partnership basics

Link-based campaign tracking

High-level performance evaluation

Learning Outcome:

Understand the strategic application of affiliate and influencer partnerships to support acquisition and brand engagement initiatives.

Download Full Curriculum

Scaling & Optimization Frameworks

Key Topics

Kill–Scale–Expand methodology

A/B testing frameworks

Budget allocation strategies

Statistical significance principles

Audience expansion techniques

Campaign performance refinement

Learning Outcome:

Apply structured optimization models to scale campaign performance while maintaining efficiency across audiences and platforms.

Download Full Curriculum

Real Budget Capstone Campaign

Key Topics

Campaign planning and strategy

Creative development and targeting

Tracking implementation

Daily optimization decisions

Final performance analysis

Boardroom-style presentation

Learning Outcome:

Execute a complete performance marketing campaign using real budgets, integrating strategy, implementation, and analytical reporting.

By the end of the capstone, learners demonstrate not only technical platform proficiency but also the ability to translate marketing actions into business results—an essential competency for performance-driven roles.

Download Full Curriculum