About Programme
Recent years have seen a tremendous increase in the use of artificial intelligence (AI), generative AI (GenAI) and agentic AI in marketing, across domains ranging from advertising and chatbots to personalization and analytics. In tandem, marketers’ interest in understanding and determining the role of AI has grown rapidly.
Of particular importance is the need among marketers to map various trends in AI, arrive at strategies for using AI effectively, and develop their own perspectives on this gamechanging technology. The ‘AI in Marketing’ programme enables participants to build such an understanding and perspective, through its broad coverage and mix of pedagogy.
Pedagogy
The ‘AI in Marketing’ programme uses a mix of pedagogical methods including case studies, interactive lectures, hands-on sessions with AI tools, practice discussions of relevant academic research, and interaction with industry experts.
Programme Audience
Marketing executives, revenue and growth leaders, product marketing managers, entrepreneurs, and business owners aiming to understand how AI is used to drive value in marketing will benefit from the ‘AI in Marketing’ programme.
Testimonials
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Prashansa Uttam
Programme Advisor
Indian Institute of Management Kozhikode
Executive Education Office
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