Programme Content
The program consists of 3 days totaling 24 equivalent hours and is built on 5 pillars:
About Programme
Every SDA Bocconi Executive Open Program is designed to help managers and professionals develop capabilities they can apply immediately to create value for their organizations and accelerate their own professional growth. Throughout this program, you will explore the strategic implications of artificial intelligence for marketing and learn how to translate AI’s potential into tangible business impact.
By the end of the program, you will be able to:
Leverage artificial intelligence tostrengthen marketing strategy, decision-making, and business performance
Integrate AI across the marketing value chain, from customer insights and product innovation to communication, sales, and distribution
Assess theopportunities, limitations, risks, and ethical implicationsof AI-powered marketing
Design anAI-enabled marketing strategythat delivers measurable value while supporting long-term competitive advantage
Leverage artificial intelligence tostrengthen marketing strategy, decision-making, and business performance
Integrate AI across the marketing value chain, from customer insights and product innovation to communication, sales, and distribution
Assess theopportunities, limitations, risks, and ethical implicationsof AI-powered marketing
Design anAI-enabled marketing strategythat delivers measurable value while supporting long-term competitive advantage
Programme Audience
This program is designed for C-suite executives, senior marketing leaders, current and prospective, who own responsibilities for business growth and marketing transformation. It is intended for executives and managers who want to understand how artificial intelligence is reshaping marketing and develop the capabilities to integrate AI into strategic and operational decision-making.
Testimonials
"undefined"
Anonymous
Program Certificate
Earn a certificate after the course completion. Certificates will be issued by the institute..
Other programs in this subject area you might find useful
Same topic, Similar duration - Broader exploration across all institutes
Contact us for the further details
Speak with an Advisor
- Pedagogy (case method, experiential learning, coaching, simulations)
- Programme Objective
- Faculty Information
- Programme Benefits
- Brochure
Prashansa Uttam
Programme Advisor
+91 9403890085contact@echomind.oneMon – Fri, 9am – 5pm IST
SDA Bocconi School of Management
Executive Education Office
NA
+39 02 58366605
cristina.popescu@sdabocconi.it
https://www.sdabocconi.it
Milan, Italy
Tell us about your program enquiry
Fill out the form below and our team will get back to you within 24 hours.
