AI for marketing

Artificial Intelligence is the first cognitive technology in history. Although still in its infancy, it is already transforming market paradigms and shifting the frontier of innovation from digital transformation to the future of decision-making across all business areas.

The objective of this course is to provide participants with the fundamental principles of AI, enabling them to frame key marketing decisions within the scope of current and future AI capabilities. Through a practical and interactive approach, participants will learn how to integrate cutting-edge AI technologies into marketing to enhance analysis, optimize performance, and make decision-making processes more effective.

The course also explores how AI can foster creativity and innovation, transforming the way companies interact with the market and unlocking unprecedented business development opportunities.

The program consists of 3 days, totaling 24 equivalent hours, and is built on 5 pillars.

The program is aimed at: C-suite executives in charge of marketing and business growth; senior leaders with responsibility in marketing and other data-driven functions; professionals who are preparing to take on leadership roles in these areas.

Your benefits:

A dedicated orientation meeting, either in-person or remotely, to identify learning needs and create a customized plan. Throughout the course, you will experience a tailored welcome to introduce you to the program and foster networking between participants and instructors. Upon completion, your evaluation will become a valuable contribution for continuous improvement of the offering.

How your organization benefits:

Advisory on the program with HR managers to analyze organizational needs and develop personalized projects. Ongoing progress monitoring and a final follow-up to share results and gather feedback, ensuring constant alignment with pre-set goals.Get in touch with Cristina Popescu