Optimizing marketing strategies through Artificial Intelligence tools
Artificial Intelligence is the first cognitive technology in history. Although still in its infancy, it is already transforming market paradigms and shifting the frontier of innovation from digital transformation to the future of decision-making across all business areas.
The objective of this course is to provide participants with the fundamental principles of AI, enabling them to frame key marketing decisions within the scope of current and future AI capabilities. Through a practical and interactive approach, participants will learn how to integrate cutting-edge AI technologies into marketing to enhance analysis, optimize performance, and make decision-making processes more effective.
The course also explores how AI can foster creativity and innovation, transforming the way companies interact with the market and unlocking unprecedented business development opportunities.
Pillars I
AI Fundamentals
Pillars II
How AI is reshaping consumer behavior (CB)
Pillars III
How AI is empowering Innovation & Product Development
Pillars VI
How AI is disrupting Promotion and Distribution
Pillars V
Building an AI-Driven Marketing Strategy
Same topic, Similar duration - Broader exploration across all institutes
Speak with an Advisor
Prashansa Uttam
Programme Advisor
Executive Education Office
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