AI For Customer Marketing: Strategies, Analytics, And Responsible Application

Today, location-based data is transforming the way businesses operate, make decisions, and deliver value. Understanding where customers are, how resources can be better managed, or choosing optimal locations for business operations are critical to success. The use of locational data in business is growing every day, with the global location analytics industry expected to grow from $8.1 billion in 2020 to $14 billion by 2025. The use of locational intelligence helps businesses make smarter decisions, improve customer experiences, enhance operational efficiency, and gain strategic advantages across sectors including retail, logistics, real estate, and governance. This course will provide an introduction as well as hands-on experience in locational AI, and geospatial products for contemporary business propositions. It will introduce participants to principles for assessing/leveraging location AI based products/APIs. They would also be able to add locational AI, open-virtual world and geospatial dimension for augmenting their managerial decision-making and business.

Organizations across industries are increasingly adopting AI-driven marketing tools for customer acquisition, personalization, and engagement. However, many middle-level executives face challenges in translating AI capabilities into actionable marketing strategies and in managing AI responsibly. This customized program addresses the industry need for managerial-level understanding of AI applications in customer marketing without requiring advanced technical expertise.